Marketing Specialist II

*This position is remote/work from home and can be located anywhere within the United States. If you live near Atlanta, GA, the role will be hybrid.
Application Deadline: Friday, November 22nd
Is your passion helping to identify and solve customer problems? Do you enjoy helping bring products to life for customers? Are you an expert at pulling nuggets out of research and data to help tell a product story? Do you love asking questions to dig deeper and learn more? If so, Manheim Product Marketing is looking for you.
The role of Marketing Specialist II is responsible for supporting the launch, enhancement, and adoption of select go-to-market brands, products and solutions. You will support Product Marketing Managers in the development and execution of insightful product positioning, compelling value propositions, dynamic multi-channel campaigns and compelling content - both sales enablement and client-facing - at all stages of the product lifecycle to help achieve our businesses revenue goals. This role will help lead collaboration with our stakeholder teams including Sales Operations and Enablement, Market Research and Intelligence, and our partner teams within Marketing, including Brand, Events, Thought Leadership, Field, Key Account, Communications, Digital and Operations.
The ideal candidate will have experience in helping to craft targeted marketing efforts and sales enablement content that address key customer pain points and clearly communicate our products ability to solve them. This position reports to the Director, Product Marketing.
What You'll Do

• Support the execution and reporting of client-facing omni-channel product marketing campaigns (launches, enhancements, lead generation, adoption etc.) through deep collaboration with Product Marketing owners and stakeholder teams.
• Oversee and execute sales enablement content strategy and content management, enabling our sales and auction teams to deliver compelling product value to current and prospective clients to achieve business goals.
• Serve as the Product Marketing representative with our Sales stakeholder teams to ensure alignment with core product value props and positioning in sales enablement deliverables such as training, playbooks, talk tracks etc.
• Version and deliver product marketing content to our various stakeholder teams and external agencies for things like major events, thought leadership and auction activations.
• Lead external agency partners in the execution, launch and updating of product marketing campaigns and sales enablement materials.
• Gather competitor intel, customer and sales feedback, internal data and insights, etc. to identify customer needs and market opportunities and to better inform how we can best position our products and deliver the most impactful sales enablement deliverables.
• Devise an "always on" client communication approach across assigned products and solutions.

What's In It for You?

• You'll be rewarded with highly competitive pay , plus other compensation perks you've come to expect (e.g., 401k + company match, comprehensive medical benefits, etc.) and others you may not (e.g., flexible time off policy, tuition reimbursement for academic pursuits, pet insurance and more...)
• Work/Life Balance. Job flexibility is central to our culture because team members have different working styles and important stuff going on outside the office, too.
• Smart and creative colleagues, plus ongoing learning opportunities. You'll have the tools and team you need to do your job well without a lot of red tape. Plus, we know how important it is for you to stay brushed up on your knowledge and skills, so we invest in your ongoing training along the way to make sure you have what need to help you along your career path.
• Boundless career opportunities for lateral and upward movement across a high-performing enterprise spanning diverse industries. You'll have the chance to learn and train so you can sharpen your skills and explore opportunities across the Cox family of businesses.

Who You Are/ Qualifications
Minimum:

• Bachelor's degree in related discipline and 2 years' experience in marketing. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience or 6 years' experience in a related field.
• Excellent collaboration and communication skills - both spoken and written - to successfully work with multiple teams and departments across the business
• Polished presentation skills, with ability to influence partners and engage with various levels within the organization.
• Highly detail-oriented with outstanding follow-through, time management, and project management skills focused on delivering business results.
• Proactively collaborates with intent, asks questions, makes suggestions, volunteers assistance, offers resources and removes obstacles to continually learn and grow and help the team achieve goals.
• Client-first mindset - focused on delivering solutions that drive value and solve pain points.
• Analytical mindset to review, analyze and act on data and information to determine solutions.
• Ability to respond to day-to-day operational priorities while still making progress on core project work that drives revenue and market/customer needs.
• Strive for excellence in establishing criteria and/or work procedures to achieve a high level of quality, efficiency, and service.

Preferred:

• Degree in marketing, communications, or related field.
• Prior experience in a sales driven, fast-paced and competitive B2B organization.

Join the Cox family of businesses and make your mark today!
USD 58,400.00 - 87,600.00 per year
Compensation:
Compensation includes a base salary of $58,400.00 - $87,600.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
Application Deadline: 11/22/2024
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.