Sr. Director, Product Marketing

We are looking for a strategic leader with a builder's mindset-someone who thrives at the intersection of product, market strategy, and technical innovation. This role goes beyond managing launches and frameworks; it's about leveraging insights to shape product direction, influence market perception, and drive business growth. The ideal candidate has a passion for digging into product details, with the curiosity and technical depth to collaborate seamlessly with engineering, while possessing the commercial acumen to create scalable go-to-market strategies. As a trusted advisor across the organization, this leader will balance high-level vision with hands-on execution, delivering results in a fast-paced environment. If you have thrived in hyper-growth, mentored teams toward excellence through scale, and enjoy influencing through thought leadership on a global stage, this role offers the opportunity to shape the future of NinjaOne's product portfolio and make a lasting impact.
Location - We are flexible on remote working from home, if you are located in the USA and reside in one of the following states - CA, CO, CT, FL, GA, *IL, KS, ME, MA, NJ, NC, OR, TX, or VA. Preference/Priority will be given to candidates based in Austin, TX or Tampa, FL or those willing to relocate unassisted.
What You'll be Doing

• Lead and develop a high-performing, high-impact team, cultivating expertise, ownership, and seamless collaboration with Product Management, Engineering, and Business Development on product direction. Collaborate with downstream marketing to align on market strategy, ensuring an effective handoff and continuity throughout the GTM process.
• Design and operationalize an advanced market intelligence framework-integrating market research, technical competitive analysis, and win/loss programs. Uncover emerging trends, threats, and opportunities, leveraging these insights to steer product direction, competitive positioning, and strategic priorities. Partner with the GTM PMM function to apply these insights for campaign refinement and market engagement.
• Develop and refine strategic launch frameworks that outline clear value propositions, competitive positioning, and target audience insights. Collaborate closely with the GTM PMM function to ensure these foundational elements enable high-impact, coordinated launches.
• Manage the product release process, including building and driving the cross-functional implementation plan. Partner with downstream product marketing to build market-moving launch campaigns.
• Develop business plans for new products in collaboration with Product Management-ranging from market analysis and problem space identification to pricing, packaging, differentiation, and commercialization.
• Collaborate with Product Management on commercialization strategy, embedding pricing, packaging, and monetization models into product decision-making to optimize revenue and profitability.
• Serve as a recognized SME and public spokesperson for the product, presenting at conferences, industry events, and analyst briefings to promote NinjaOne's product vision and leadership.
• Work with Analyst Relations to educate industry analysts, evangelize NinjaOne's point of view, and secure top-tier recognition in the IT management and security markets.
• Develop scalable processes and KPIs to support rapid product growth and ensure long-term operational excellence.
• Other duties as needed.

About You

• 10+ years of product marketing and product management experience required.
• 2+ years focused on downstream product marketing within IT or security industries.
• 4+ years of people leadership in product marketing or product management.
• MSP domain expertise and IT management experience required-including endpoint products, vulnerability management, patch management, ITSM, and CI tools.
• Proven track record of scaling startups through hypergrowth, building scalable processes to support product expansion and operational excellence.
• Experienced leader with a passion for mentoring and developing teams, fostering accountability, collaboration, and high performance across cross-functional groups and distributed teams.
• Exceptional collaboration skills, aligning Product, Sales, and Marketing around common goals to ensure seamless execution and measurable market success.
• Former Product Manager turned Product Marketing Manager, with hands-on experience driving product decisions and go-to-market success.
• Strong technical acumen-you enjoy working closely with engineering and product teams to understand technical functionality and translate it into business value.
• Recognized SME in IT management, actively contributing to thought leadership in the space.
• Experienced public speaker and thought leader, renowned for presenting at conferences, industry events, and analyst briefings.
• Able to travel up to 40%, representing NinjaOne at key industry events, product launches, and customer engagements.

About Us
NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 20,000 customers. The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support. NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.
What You'll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
Additional Information
This position is NOT eligible for Visa sponsorship.
*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.
Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California or Colorado, the base salary hiring range for this position is $00,000 to $00,000 per year.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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