Senior Marketing Program Manager

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

Babylist is looking for a Senior Marketing Program Manager to join our CRM & Lifecycle Team. As part of this team you will increase LTV and drive incremental value for Babylist. You will help bring the Babylist marketing and transactional messages to our audience via email, push, SMS, message center messages and onsite placements. You will manage our roadmap, including finding efficiencies, working cross functionally to remove blockers, and owning the relationship with the product team to define specifications and you will make recommendations for how CRM & Lifecycle will bring new experiences to life.

• A high-performing program manager with experience bringing marketing initiatives with a long development cycle to fruition
• Experienced in owning and driving improvements in key business metrics
• Takes an iterative and experimental approach to driving user adoption of new features
• Experience owning and hitting revenue goals
• Has built and implemented a multi-channel approach to driving business KPIs
• Has owned placements, positioning, and testing of value propositions to drive results
• Experienced in breaking down complex business problems into results driving initiatives.
• An exceptional problem solver
• Able to both think big and also break big ideas into doable projects.
• Passionate about making measurable improvements for our customers, and using data to iterate quickly
• Data savvy - with the ability to take data and contextualize it, sharing it in a digestible way
• A great partner to both technical and non-technical teams - able to work across engineering, creative and marketing to execute campaigns
• Able to craft insights from data and use it in context to make recommendations for improvement
• Extremely organized, efficient, and able to manage stakeholders and peers to well constructed timelines
• Experience with data platforms and ESPs, Sigma and Iterable preferred

• Drive our Lifecycle Marketing Roadmap forward by ensuring the team is focused on key projects that make a big impact
• Work with the Lifecycle Director and other stakeholders to incorporate new lines of business and strategic pillars into our roadmap
• Ensures that the customer experience via Lifecycle Marketing and supporting content, assets, and programs deliver on business strategy and objectives
• Leverages both quantitative and qualitative insights to develop measurable Campaign KPI’s and supports recapping as needed
• Leads meetings and documentation through the campaign development cycle to keep stakeholders uniformly informed of progress, changes and updates to the content, and assets in development
• Translate Lifecycle and CRM big picture plans into digestible product pitches ensuring they are understood and actionable
• Partner with product and engineering teams, viewing their roadmaps through a lens of our existing user journey to identify opportunities and areas to watch
• Act with urgency to ensure priority items are progressed through having a bias for action and focusing on the 20% of work that will get 80% of the impact
• Identify and analyze data, customer feedback and trends to identify areas for improvement in our key user journeys
• Establish and maintain standard workflow processes to ensure consistency and efficiency across the CRM and Lifecycle team
• Develop and deliver proposals and presentations to stakeholders, providing insights on operational performance and CX opportunities

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• We believe in exceptional management 
• We are an antiracist organization and doing the work to support differences of all kinds
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $120,142.50 - $180,317.50

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

#bi-remote