Senior Manager, Paid Social

Job Description:
We are seeking an experienced and dynamic Paid Social Sr. Manager to lead our paid advertising and social media strategies across both B2B and B2C segments. The ideal candidate will have a proven track record of managing high-performing campaigns, a deep understanding of various digital marketing platforms, and the ability to drive results through data-driven decision-making. A critical aspect of this role is to drive revenue growth through optimized paid and social media campaigns, alongside developing a robust content strategy.
Who you're committed to being:

• Proactive and self-motivated with a passion for social media and digital marketing.
• Results-driven with a focus on achieving and exceeding targets.
• Creative thinker with the ability to stay ahead of industry trends and best practices.
• Collaborative team player with strong interpersonal skills

What you'll do:
Strategy Development and Execution:

• Develop and implement comprehensive paid social media strategies for both B2B and B2C audiences, with a strong focus on driving pipeline and revenue growth.
• Ensure alignment of campaigns with overall marketing objectives and brand messaging.
• Identify and target key audience segments to maximize campaign reach and effectiveness.

Campaign Management:

• Manage paid media campaigns across platforms such as LinkedIn, Meta, and X (formerly Twitter), and other relevant channels.
• Oversee social media content creation, scheduling, and posting.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results and drive revenue.
• Collaborate with internal teams and external agencies to ensure cohesive campaign execution.

Content Strategy:

• Develop and execute a content strategy that aligns with business goals and supports paid social.
• Ensure content is tailored to the target audience and optimized for various digital platforms.
• Collaborate with content creators, designers, and other stakeholders to produce high-quality, engaging content.
• Continuously assess and refine content strategies based on performance metrics and industry trends.

Analytics and Reporting:

• Utilize analytics tools to track, measure, and report on campaign performance and ROI.
• Provide actionable insights and recommendations based on data analysis to drive revenue growth.
• Prepare regular reports and presentations for leadership, highlighting key metrics, revenue impact, and progress toward goals.
• Budget Management:
• Develop and manage the paid media budget, ensuring efficient allocation of resources.
• Monitor and control expenditures to stay within budget while achieving desired revenue outcomes.

Revenue Optimization:

• Continuously identify and implement strategies to increase revenue from paid and social media campaigns.
• Test and refine targeting, messaging, and creative to maximize conversion rates and revenue.

Collaboration and Communication:

• Lead, mentor, and develop a team of digital marketing professionals.
• Foster a collaborative and innovative team culture.
• Work closely with the broader marketing team, sales, product, and other departments to ensure integrated and cohesive marketing efforts.
• Maintain clear and open communication channels with stakeholders, providing regular updates on campaign progress, performance, and revenue impact.

Experience you'll bring:

• Strong understanding of digital marketing principles and best practices.
• Proficiency in using advertising platforms (Meta Ads Manager, LinkedIn Campaign Manager, etc.) and analytics tools
• Excellent analytical skills with the ability to interpret data and make informed decisions to drive pipeline and revenue.
• Exceptional written and verbal communication skills.
• Strong leadership and team management abilities.
• Creative thinking and problem-solving skills.

Requirements:

• 6+ years of experience in digital marketing, with a focus on paid advertising and social media management
• Proven experience managing successful B2B and B2C campaigns that drive pipeline and revenue growth.

Travel Requirements:
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
Why you'll love working here:

• We're remote- and hybrid-friendly
• We're mission driven and guided by our culture pillars
• We have a strong commitment to diversity and belonging
• We cultivate a culture of trust, autonomy, and collaboration
• We're lifelong learners and champion team member growth and advancement
• We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:
We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud products, teams can develop critical skills, improve processes and gain data-driven insights.
Learning and development are at the core of who we are. We're out to help every technologist build better, and we're looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.
Physical and Mental Requirements:
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.
The annual US base salary range for this role is $100,900 - $124,500 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.
Applications must be submitted within 90 days after the initial posting date to be considered.
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