Senior Manager, Customer Marketing

Lansweeper provides a Technology Asset Intelligence platform that helps businesses understand, manage, and protect their technology estate. By delivering accurate insights on users, devices, and software, Lansweeper minimizes security risks and optimizes technology investments.
Since 2004, Lansweeper has scanned and inventoried IT devices, software, and users, enabling centralized IT management. Its platform monitors over 80 million devices for 20,000+ customers, including Mercedes, IBM, and Samsung, supported by a global team of 300+. Backed by Insight Partners and strong revenue growth, Lansweeper is expanding globally and seeking a Sr. Manager of Customer Marketing to join our journey!
Remote Candidates
We strongly prefer Austin-based candidates, but we are open to considering remote candidates in the US Eastern or Central time zones who are an ideal fit for the role.
Position Summary
As the Sr. Manager of Customer Marketing, you will play a critical role in driving account expansion within our largest enterprise accounts. Your focus will be to identify and execute opportunities to increase Lansweeper's footprint within subsidiaries, teams, or departments of existing enterprise customers. This includes leading account-based marketing (ABM) strategies, collaborating across Customer Success, Sales, and Marketing, and leveraging data and insights to build highly targeted campaigns. Your ultimate goal is to generate meaningful growth in revenue and customer engagement through strategic and innovative marketing approaches.
A day in the life:

• Enjoy both defining the strategy and executing the plan.

• Collaborate with Customer Success and Sales teams to define shared KPIs for account expansion and align priorities for key accounts.

• Analyze customer data to segment accounts into tiers based on revenue potential, use cases, intent signals, etc.

• Develop and execute marketing campaigns tailored to different account priorities:

• High-priority accounts: Craft highly personalized, 1:1 campaigns for the top accounts, focusing on executive engagement and bespoke experiences.

• Mid-priority accounts: Design semi-personalized, 1:few campaigns for the next tier of accounts based on shared characteristics like industry or geography.

• Broader accounts: Build scalable, non-personalized 1:many campaigns for the remaining accounts.

• Create ABM assets, playbooks, and frameworks that ensure consistent execution across Sales, Customer Success, and Marketing.

• Measure and report on campaign effectiveness, providing actionable insights to refine strategies and improve ROI.

• Act as the internal champion for account expansion initiatives, educating cross-functional teams on ABM best practices and ensuring alignment on tactics and execution.

• Research and implement an ABM tool (e.g., Demandbase, 6sense, or Terminus) to automate and scale campaigns effectively.

• Organize and execute ABM tactics such as executive dinners, customer advisory boards, and personalized outreach initiatives.

• Manage software review platforms (e.g. Gartner Peer Advice, G2) to build customer trust by gathering testimonials, running testimonial campaigns, and keeping profiles updated.

• Support product launch campaigns by developing and executing enterprise customer-focused marketing strategies to drive awareness, engagement, and adoption.

Are you the new Sr. Manager, Customer Marketing at Lansweeper?
I am someone who has:

• At least 5 years' experience in marketing , with at least 3 years in customer marketing, ABM, or enterprise marketing roles.

• Proven experience driving account expansion strategies within enterprise accounts, ideally in the SaaS or B2B technology sectors.

• Expertise in ABM strategies, including 1:1, 1:few, and 1:many campaigns, and a track record of success in executing them.

• Strong analytical skills, with the ability to leverage intent data, segmentation models, and KPIs to optimize campaigns and drive revenue.

• Experience using ABM tools such as Demandbase, Terminus, 6sense, or similar platforms. Familiarity with Lansweeper's current tech stack which includes Salesforce, Account Engagement (Pardot), Gainsight, etc.

• Exceptional collaboration skills, with a demonstrated ability to work effectively across Marketing, Sales, and Customer Success teams.

• A creative and strategic mindset, with the ability to think big-picture while also executing on tactical initiatives.

• Outstanding project management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced environment.

• Strong written and verbal communication skills, with the ability to create compelling marketing content and present insights to stakeholders.

• A data-driven approach to decision-making and a commitment to continuous improvement.

Our offer you can't refuse

• Growing along with a fast-growing scale-up

• Variation, challenges and responsibility

• Easygoing teamwork

• Internal and external training

• Competitive wage & benefits

• Austin-based candidates will maintain a hybrid schedule working from home and in the Austin office (located in Northwest Austin near the Arboretum area) at least 2 days a week.

US: Diversity Statement - Equal Employment Opportunity
It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.