Senior Associate, Growth Marketing

About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industry's leading earned wage access solution, DailyPay uses an award-winning technology platform to help America's top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.
The Role:
The Senior Associate, Growth Marketing is a marketing specialist for DailyPay's user communications product. Reporting to the head of B2C marketing, the role is responsible for managing and executing end-to-end communications campaigns across email/sms/push. The role will help drive enrollment and adoption through a mix of process and growth campaigns matrixed across R&D, Product, Marketing, Partner Success, Sales, Operations, and the Executive Office. This is a hands-on and operational role to determine strategy, tactics and implementation. The ideal candidate has a user acquisition or data-driven growth/marketing background with very strong analytical and communication skills. The role requires high proficiency with communications, analytics and reporting tools.
If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.
How You Will Make an Impact:

• Manage and implement growth campaigns and A/B tests across all client communications (email, SMS, push notifications) using Iterable
• Take over ownership of ongoing campaigns we currently have in market
• Own creation, execution, and prioritization of new campaigns
• Set and hit revenue and KPI targets
• Prepare data reports and analysis of all campaign results used by departments across the company
• Work with Operations, Customer Success, Marketing, and Product to support the business with everything they need to generate value from growth campaigns
• Be the subject matter expert for DailyPay growth campaigns and act as a growth evangelist internally and externally

What You Bring to The Team:

• 2+ years experience in growth marketing, preferably from a B2C, tech and/or finance company
• Experience managing and executing communications campaigns
• Experience in financial services consumer products
• Extremely detail oriented
• Outstanding communication and interpersonal skills with the ability to seamlessly coordinate the efforts of a diverse range of business stakeholders
• Ability to think holistically about growth strategy, and prioritize daily workflows accordingly

Nice to Haves:

• Experience using Iterable communications platform a huge plus

What We Offer:

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match

#BI-Remote #LI-Remote
Pay Transparency. DailyPay takes a market-based approach to compensation, which may vary depending on your location. United States locations are categorized into three tiers based on a cost of labor index for that geographic area. The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation and stock options. Where a candidate fits within the compensation range for a role is based on their demonstrated experience, qualifications, skills, and internal equity.
New York City
$84,000 - $109,000 USD
Remote, Premium
$76,000 - $98,000 USD
Remote, Standard
$73,000 - $94,000 USD
DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working.
We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to peopleops@dailypay.com. All requests for accommodation will be addressed as confidentially as practicable.
DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.