Senior Manager, Public Sector Marketing

About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industry's leading earned wage access solution, DailyPay uses an award-winning technology platform to help America's top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.
The Role:
Reporting to the Leader of Public Sector Marketing, the Sr. Manager, Public Sector Marketing will be responsible for the integrated marketing strategy for DailyPay's State, Local and Education (SLED) business segment. You will own partnering with business segment leaders and our sales organization to design and execute full-funnel demand generation programs to meet pipeline targets, leveraging inbound strategies as well as ABM tactics across target states and accounts. Experience working across matrixed teams and the ability to communicate and strategize with business leaders in a fast-paced growth environment is critical.
If this opportunity excites you, we encourage you to apply.
How You Will Make an Impact:

• Develop the demand generation strategy and plan to support key marketing business objectives for SLED to meet target KPIs, working with stakeholders to develop requirements and engaging with cross-functional teams for execution
• Collaborate with channel partner managers on channel marketing strategy to scale reach and lead volume through digital campaigns, ABM and events
• Work cross-functionally with key stakeholders (Sales, Revenue Marketing, Product Marketing, Studio, Mkt Program Leads) on campaign GTM strategy, and manage regular check-in
• Serve as subject matter expert for SLED marketing, representing marketing to ensure audiences and marketing strategies are properly reflected
• Create customized content: Work with stakeholders to craft a compelling content and messaging strategy that's tailored to the SLED industry and trends. Partner with product marketing and the DailyPay studio team to build and publish content for the appropriate audience and marketing channel
• Measure ROI: Compile and analyze plan performance and results. Adjust programs/strategies using data and sales feedback to meet target KPIs
• Manage budget: Adhere to agreed marketing budget, track all vendor invoices and align with finance

What You Bring to The Team:

• Bachelor's Degree or equivalent experience
• 5-7 years of Public Sector marketing experience or related discipline, in a scaling team environment
• An entrepreneurial attitude
• Excellent time management and project management skills
• Experience with marketing strategic planning & execution
• Demonstrated communication & critical thinking skills
• Fiercely collaborative, unapologetically competitive
• Experience using ABM, digital and email marketing tools
• Experience executing digital media campaigns

Skills Required:

• Public Sector Go-to-Market Strategy & Planning (SLED experience preferred)
• SaaS & Recurring Revenue Marketing
• Ecosystem & Partner Marketing
• Demand Generation/Lifecycle Marketing
• Field/Account Based Marketing
• Digital & Paid Media Marketing
• Direct & Indirect Routes-to-Market
• Metrics/Reporting/Analysis

What We Offer:

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match

#BI-Remote #LI-Remote
Pay Transparency. DailyPay takes a market-based approach to compensation, which may vary depending on your location. United States locations are categorized into three tiers based on a cost of labor index for that geographic area. The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation and stock options. Where a candidate fits within the compensation range for a role is based on their demonstrated experience, qualifications, skills, and internal equity.
New York City
$150,000 - $195,000 USD
Remote, Premium
$135,000 - $182,000 USD
Remote, Standard
$129,000 - $173,000 USD
DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working.
We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to peopleops@dailypay.com. All requests for accommodation will be addressed as confidentially as practicable.
DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.