Public Sector Product Marketing Manager

Job Description:
As a Public Sector Product Marketing Manager, you will be responsible for driving growth and the adoption of Pluralsight's Skills product across Federal, State & Local, and higher education market segments and positioning the unique value of our Skills product.
You will have a thorough understanding of our public sector vertical industry challenges and priorities and be able to champion the product experience, the needs of customers and prospects, and lead the development and delivery of go-to-market launch programs focused on creating demand and ensuring customers are getting maximum value from our tech skills development platform. This means ensuring the right message is delivered through the right channel to the right audience & persona.
Who you're committed to being:

• You have strong communication skills and love to collaborate with others.
• You are forward thinking and enjoy problem solving to find useful solutions.
• You are very organized and detail oriented to ultimately own your outcomes.
• You enjoy autonomy and leading the charge.
• You are resourceful and like to research and investigate the market.

What you'll do:

• Product & Content launch plans with the goal of driving demand and adoption of new product features and content areas.
• Market segmentation, analysis and buyer personas for the Fed and SLED buyers.
• Messaging and positioning for our target audiences.
• Customer-facing product enablement assets to support go-to-market initiatives.
• Sales enablement materials that help sales reps close more deals, and CSMs drive product adoption and engagement.
• Sales enablement for our partner ecosystem including distributors, resellers and top strategic partners.
• Be the voice of the product at industry trade shows.
• Competitive intelligence and positioning.
• Case study opportunities and customer beta programs.
• Other Product Marketing efforts focused on increasing deal velocity, win rates, product engagement, and overall business growth.

Experience you'll bring:

• Proven product marketing experience, working cross-functionally with Product, Sales, Marketing and Customer Success.
• A track record of driving growth, adoption, retention and results.
• Exceptional ability to write clearly and concisely for technical and non-technical audiences.
• Ability to build consensus and articulate program recommendations to senior executives.

Requirements:

• Requires a minimum of 5 years of related or equivalent experience; or 3+ years with an advanced degree.
• Experience in SaaS based marketing within the public sector vertical highly preferred.
• Monthly to quarterly travel will be required for this position.

Travel Requirements
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
Why you'll love working here:

• We're remote- and hybrid-friendly
• We're mission driven and guided by our culture pillars
• We have a strong commitment to diversity and belonging
• We cultivate a culture of trust, autonomy, and collaboration
• We're lifelong learners and champion team member growth and advancement
• We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:
We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud products, teams can develop critical skills, improve processes and gain data-driven insights.
Learning and development are at the core of who we are. We're out to help every technologist build better, and we're looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.
Physical and Mental Requirements
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.
The annual US base salary range for this role is $110,400 - $136,300 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary and variable, this role may also be eligible for benefits and bonuses.
Applications must be submitted within 90 days after the initial posting date to be considered.
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