Product Marketing Manager

WHO WE ARE
Founded in 2018, Zogo has been on a remarkable journey in financial education. Over the years, we've had the privilege of partnering with 250 financial institutions and assembling a dedicated team of passionate and skilled team members. Our impact is something we're incredibly proud of, with a user-base that has grown to over 1.5M people who have diligently completed more than 10 million education modules. At Zogo, we want everyone to be empowered to reach their financial goals - and we need your help to make it happen.
ABOUT THIS ROLE
Zogo is currently seeking an experienced and dynamic Product Marketing Manager to join our team in Austin, TX. At Zogo, our mission is to make finance fun, simple, and social.
In this role, you will bridge the gap between our product development team and the market by crafting compelling narratives, driving adoption, and ensuring Zogo resonates with our target audiences. You will play a critical role in shaping how our product is positioned, marketed, and perceived.
This is a great opportunity to join an established yet expanding fintech company that is revolutionizing financial education as we know it.
Who you are:

• You thrive in a fast-paced and forward-thinking environment.
• You are confident in adapting to changing requirements with the ability to manage multiple projects and opportunities concurrently.
• You have exceptional communication skills, strong organization, and marketing generalist abilities.
• You work equally well autonomously as you do on a team; making an effort to make all individuals you work with feel respected and valued while exhibiting a high degree of ownership for your own projects and tasks.
• You constantly think user-first, acting as the voice of the customer within the organization.
• You are equal parts thinker and executor. You are eager to understand 'why' and execute the means to answer it.
• You understand how to track marketing performance across multiple platforms with an eagerness to learn new ones.

You'll be responsible for:

• Conducting market research to understand customer needs, industry trends, and competitive landscape. Through this research you will identify key targets and product market fit.
• Developing clear and compelling product positioning and messaging that resonates with target audiences.
• Leading marketing campaign execution designed to drive lead generation and product adoption, ensuring cross-functional alignment across Product, Sales, and Customer Success teams.
• Overseeing the creation of Sales collateral, presentations, and tools that empower the Sales team to effectively communicate product value.
• Tracking and analyzing the performance of marketing campaigns across multiple systems/platforms (Google Analytics, HubSpot), iterating on strategies to maximize ROI.
• Leverage your understanding of social platforms (e.g., Facebook, Instagram, LinkedIn) and product market fit to optimize social presence for engagement and lead generation.

What you bring:

• 5+ years of product marketing experience, preferably in a SaaS or consumer B2B environment. Fin-tech marketing experience is a plus.
• Strong storytelling and communication skills.
• Ability to partner closely with Product teams, understanding their constraints and ways of working.
• Proficiency in market research, analytics tools, and customer segmentation.
• Experience with CRM and marketing automation platforms (e.g. HubSpot).
• Bachelor's degree in Marketing, Business, or a related field.

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OUR REWARDS
We offer a robust package of employee perks and benefits, including healthcare benefits (medical, dental and vision, EAP), competitive PTO, 401k match, parental leave, and HSA contribution match. We also provide our employees with a paid subscription to the Calm app and offer generous external learning and tuition reimbursement benefits. As a hybrid workforce, we offer our employees the ability to work remotely up to two days a week.
Zogo is committed to creating a diverse environment and is proud to be an equal opportunity employer that does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, veteran status, marital status, or any other protected characteristic. Our hiring practices ensure that all qualified applicants receive fair consideration without regard to these characteristics.
Zogo is committed to creating an inclusive and accessible workplace for all candidates, including those with disabilities. We are dedicated to ensuring equal employment opportunities and providing reasonable accommodations to qualified individuals with disabilities. If you require reasonable accommodations to participate in the application or interview process, please contact our HR department at [email protected]. We will work with you to provide the necessary accommodations to ensure your full participation in our hiring process.
#ZOGO