Mgr Field Marketing

Description
Bring your IT career and talents to CDW, where you can have a greater impact, be inspired by our mission and excited about your career and future. A Fortune 200 leader, we're the driven professionals and technology experts companies turn to most to solve their IT challenges. The Field Marketing team is a strategic business advisor to Sales, enabling go to market initiatives with curated content and messaging and aligning Sales priorities within CDW Marketing channels. As a conduit between Marketing and Sales, this team drives strategic customer engagement strategies through events, has expertise in go to market enablement and works to accelerate the sales process through various data tools and platforms. This team oversees and enforces annual marketing plan strategy and budget governance within the Sales organization, helping to ensure that agreed upon principles, processes and key milestones are taught, communicated, understood and adhered to. This team also supports the strategic roadmap, technology requirements, project management and user support of select seller tools and platforms, managing rollouts, upgrades, driving adoption and utilization, etc. The Manager, Field Marketing is responsible for driving alignment between Sales and Marketing through regular engagement, communication to align goals, messaging, customer journey and tactics for maximum impact and effectiveness. This leader will collaborate cross-functionally to ensure the aligned Sales team has an understanding of CDW's Marketing resources and strategies, enabling them to drive revenue more efficiently. Reporting to a senior leader in the Field Marketing organization, this role manages the team responsible for supporting the sales process and aligning marketing resources to Sales priorities.
* What you will do:
* Identify Sales priorities through consistent, real-time, and opportunistic engagements, while driving Marketing awareness and presence.
* Create and implement market specific solutions-based strategies to increase customer awareness, engagement, and lead generation.
* Lead the strategic planning of marketing campaigns aimed at Segment/Industry customers, direct and indirect, around business objectives and compliance requirements.
* Facilitate regular QBRs with Sales leadership to drive alignment, provide deeper insight into Marketing's investment and support of the business, identify handoffs between teams and capture future opportunities to improve overall business partnership efficacy.
* On-site orchestration and execution of local and national events, in coordination with our Events team, to ensure the event meets CDW objectives.
* Support the sales process with timely delivery and, if necessary, creation of marketing assets and enablement tools including case studies and whitepapers.
* Build strong relationships with our preferred Segment/Industry partners and system integrators through targeted engagement activities and personalized marketing initiatives.
* Oversee delivery, user management, and training for select seller tools, platforms and key initiatives as necessary.
* Provide leadership to individuals on team(s) through coaching, feedback, development goals, and performance management.
* What we expect of you:
* Bachelor's degree.
* 5 years proven experience developing and delivering high quality marketing programs on time and within budget.
* Demonstrated ability to develop marketing programs and strategies to support business needs.
* Strong written and verbal communications skills with the ability to effectively engage and influence stakeholders at all levels.
* Proven project management experience and ability to manage budgets.
* Creative problem-solving abilities and a results-driven mindset, with a passion for driving impact and innovation.
* Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
* Experience with CRM systems (e.g., Salesforce) and campaign management tools preferred.
Who we are:
CDW is a leading technology solutions provider to business, government, education and healthcare organizations across the globe. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced start-ups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.
What you can expect from us: Culture, coworkers, careers.
CDW is not only the People Who Get IT but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you'll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self- and your best ideas- to CDW. Because diverse perspectives bring forth better problem solving- and better solutions for our customers on a rapidly evolving technology landscape.
Equal Opportunity Employer, including disability and protected veteran status
Benefits overview: [https://cdw.benefit-info.com/](https://cdw.benefit-info.com/)