Director, Marketing Operations

Company Overview:

Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody.  Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients. 

BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock. 

We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!

The Role: Director, Marketing Ops (Remote)
As a Marketing Ops Director, you will drive marketing operations by implementing and optimizing systems, processes, and tools to enhance efficiency and effectiveness. You will be responsible for executing B2B marketing campaigns, managing marketing automation platforms, supporting data-driven decision-making, and ensuring seamless integration of marketing technologies.

Your Objectives:

• Implement, optimize, and manage marketing technology platforms, including marketing automation tools and CRM, to support the execution of multi-channel campaigns and enhance operational efficiency.
• Develop and refine marketing operations processes to improve workflow, data accuracy, and overall marketing performance.
• Support cross-functional teams by ensuring the seamless integration of marketing systems with sales and analytics tools.

Your Responsibilities:

• Lead the implementation and ongoing enhancement of marketing automation tools, CRM integrations, and other marketing technology to drive campaign effectiveness.
• Develop and optimize processes for campaign execution, lead management, and performance tracking.
• Manage marketing data, ensuring integrity, compliance, and alignment across platforms to enable accurate reporting and insights.
• Collaborate with cross-functional teams, including sales and product, to ensure alignment and efficiency in marketing operations.
• Monitor marketing performance metrics and provide actionable insights to improve engagement, conversion rates, and ROI.
• Evaluate, select, and implement new marketing tools and technologies to enhance operational capabilities.
• Drive process improvements and standardization within marketing operations to streamline execution and maximize impact.

A Successful Applicant Will Fit the Following Criteria:

• 7-10 years of experience in marketing operations or a related role, preferably within B2B healthcare or technology, with startup experience highly preferred.
• Proven experience implementing and optimizing marketing tools and platforms (e.g., CRM, marketing automation, analytics tools, attribution software).
• Strong analytical skills and experience leveraging data for decision-making and performance optimization.
• Experience designing, executing, and measuring marketing campaigns with a strong emphasis on automation and efficiency.
• Excellent problem-solving skills with a focus on process improvement and operational scalability.
• Strong collaboration and communication skills, with experience working cross-functionally with teams such as sales, product, and marketing.
• A bachelor’s degree in Marketing, Business, or a related field.

Why Join Us:

It is rare to have a company that both deeply impacts its customers and is able to provide its services across a massive population.  At Blink, we have a huge impact on people when they are most vulnerable: at the intersection of their healthcare and finances. We are also the fastest growing healthcare company in the country and are driving that impact across millions of new patients every year.  Our business model not only helps people, but drives economics that allow us to build a generational company. We are a relentlessly learning, constantly curious, and aggressively collaborative cross-functional team dedicated to inventing new ways to improve the lives of our customers.

We are an equal opportunity employer and value diversity of all kinds. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.