Director, Marketing Operations

Key Responsibilities 

Marketing Operations Team: 

• Develop and drive strategic vision and comprehensive roadmap to guide the marketing operations team in alignment with the company's growth trajectory, while fostering team engagement and collaboration. 

Enablement & PMO: 

• Develop and implement strategies to optimize marketing processes, enhancing capabilities, functionality and performance. 

• Oversee the adoption, and education of Wrike (project management tool) in partnership with Marketing Operations Manager, including quarterly reviews, implementing best practices & new features, integrations, and driving operational team reporting. 

• Conduct process mapping and development, assess and streamline filesharing inventory, and manage team communications. 

• Develop and execute comprehensive change management strategies to effectively guide Marketing team operations. 

Marketing Finance: 

• Strategically oversee and optimize the marketing budget to ensure maximum ROI and efficient resource allocation. 

• Lead the strategic management of PO/Invoice submissions, monthly reporting, forecasting, long range planning and annual planning. 

• Drive the adoption and education of Planful for Marketing, ensuring comprehensive financial oversight and operational storytelling of operating expenses. 

Vendor Management: 

• Collaborate with IT, Legal, Finance, and Procurement to streamline workflows and ensure compliance. 

• Manage Marketing's procurement, third-party risk management (TPRM), InfoSec, finance, and legal review processes and education to Marketing team. 

• Provide strategic guidance and education on vendor relationship best practices. 

MarTech Operations:  

• Strategically manage and enhance the organization’s MarTech stack, driving innovation and continuously seeking opportunities to optimize for core capabilities & efficiencies.  

• Partner on new MarTech to review the selection process, ensure redundancy and proper procedures, and assist with implementation and education processes. 

• Stay current with the latest marketing trends and technologies, providing thought leadership to the organization.  

• Drive and advise Marketing AI strategy by identifying high-impact deployment areas, optimizing ETL processes, automating workflows, and assessing resource planning implications. 

Marketing Planning: 

• Partner with Marketing Leadership to develop and execute overall marketing strategies, ensuring alignment and effective execution year-over-year. 

• Provide significant contributions to business planning, collaborating with senior leadership to align marketing operations with organizational goals. 

Special Projects: 

• Lead and manage large cross-functional projects, ensuring they align with strategic objectives and are delivered on time. 

About Our Ideal Candidate: 

Experience: 

• 12+ years of successful Marketing Operations experience, including team building and scaling, MarTech expertise, budget management, and process improvement; Public company experience preferred 

• Strong organizational skills and strategic judgment with the ability to manage multiple projects simultaneously while meeting deadlines 

• Expert in budget generation, quantification, and analysis 

• Deep experience with Wrike or similar project management tools 

• Strong analytical skills with a passion for data-driven decision-making and a keen eye for trends and insights 

• Excellent communication skills with the ability to build successful relationships with cross-functional teams 

• Effective leader in team development and motivation, providing career development 

• Growth mindset with high emotional intelligence and strong problem-solving skills 

• Experience in B2B and B2C healthcare technology or professional services marketing a plus 

Education & Certifications: 

• Bachelor’s degree required, MBA or Master’s preferred 

• PROSCI and PMP certifications a plus. 

Location and Workplace Flexibility: We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and all our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in ac­­­­­­­­­­­­­­cordance with Company policies.