Lead Management Program Analyst

Job Description:
Are you passionate about optimizing lead management systems and driving impactful business results? We're seeking a Lead Management Program Analyst to help us scale our lead scoring and routing operations. Reporting to the Sr. Director of Marketing Technology and Operations, this role will work closely with Demand Generation, Business Development, and cross-functional teams to refine lead quality, enhance speed-to-lead, and ensure seamless lead handoff across the organization. Your expertise will help shape our lead management framework, creating greater alignment and efficiency throughout the lead lifecycle.
Who you're committed to being:

• You enjoy learning and are open to new ways of doing things.
• You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.
• When communicating you are self-aware, insightful, and proactive.
• You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link.
• You believe in continuous improvement and request frequent feedback from others.

What you'll do:

• Shape and Optimize Lead Flow: Design and maintain routing rules and lifecycle automation in RingLead and Marketo, ensuring leads land with the right team, fast.
• Document and Share Knowledge: Build and maintain process documentation to support lead scoring, routing, and handoff activities, enabling clarity and consistency for all stakeholders.
• Collaborate for Impact: Partner with Demand Generation and Business Development teams to enhance lead quality, response times, and routing accuracy, directly contributing to our revenue growth and operational excellence.
• Troubleshoot and Innovate: Proactively monitor and resolve routing and data structure issues, implementing immediate solutions while developing root-cause fixes to enhance future processes.
• Empower the Team: Train and enable cross-functional team members on established processes, ensuring alignment across Marketing and Sales teams.

Experience you'll bring:

• B2B Lifecycle Mastery: You know the ins and outs of B2B lead and customer lifecycle, demand generation metrics, and sales handoffs.
• Problem-Solving and Solution Orientation: You can assess business needs, propose technical solutions, and drive the development and rollout of new processes and technology.
• Data-Driven Mindset: Curious and analytical, skilled in leveraging data to inform decisions, set goals, and drive continuous improvement across the lead funnel.
• Detail-Oriented Approach: Exceptional attention to detail with an aptitude for managing and understanding complex processes and systems.
• Marketing Automation Expertise: Advanced Marketo knowledge (Marketo Certified Expert preferred) with experience orchestrating data flows across MarTech tools.

Preferred qualifications/skills

• Routing Platforms: Experience with RingLead or similar platforms for routing
• Lead Scoring & Intent Activation: Skilled in leveraging lead scoring models and intent signals from platforms like Demandbase and ZoomInfo to prioritize high-value leads and target accounts.
• Data Visualization: Proficient with Tableau and collaboration with analytics engineers to craft dashboards that deliver valuable insights.

Requirements:

• Requires a minimum of 5 years of related or equivalent experience; or 3+ years with an advanced degree.

Travel Requirements:
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
Why you'll love working here:

• We're remote- and hybrid-friendly
• We're mission driven and guided by our culture pillars
• We have a strong commitment to diversity and belonging
• We cultivate a culture of trust, autonomy, and collaboration
• We're lifelong learners and champion team member growth and advancement
• We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:
We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud products, teams can develop critical skills, improve processes and gain data-driven insights.
Learning and development are at the core of who we are. We're out to help every technologist build better, and we're looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.
Physical and Mental Requirements:
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.
The annual US base salary range for this role is $89,600 - $104,800 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.
Applications must be submitted within 90 days after the initial posting date to be considered.
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