Lead Account Executive

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.—all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector. To learn more, visit www.publicconsultinggroup.com.

• This position is housed within the marketing unit within the Corporate Marketing and Communications Department at Public Consulting Group (PCG), which oversees all external and internal company communications. The role reports jointly to the Corporate Director of Communications and Public Relations and the Creative Director.
• The Lead Marketing Account Executive plays a critical role overseeing the day-to-day activities of two account executives staffed by a partner organization, and facilitating support, resources, and leadership to drive and measure proactive and responsive strategies and tactics to advance the success of marketing goals and objectives of business lines within PCG’s four practice areas.
• The right candidate will be proactive, strategic, adaptable, organized, and initiative-driven, identifying marketing and awareness opportunities for internal clients often before a need or gap has been stated, and taking the initiative to advance work and ideas. In this role, the selected candidate will perform as follows:

Marketing Strategy and Client Service Oversight and Support

• Support and advance the development and execution of comprehensive marketing plans balancing product and brand
• Gathering data on customer needs, market trends, and competitor landscape to inform strategy development
• Supervising and guiding AE coordination with communications, creative, public relations, government relations to support the design and implementation of targeted marketing campaigns across various channels like digital, social media, print, and email
• Monitoring and reporting on campaign performance to department and firm leadership
• Staying aware of and leveraging knowledge of industry trends in counsel and execution
• Supporting continued alignment of marketing efforts with overall business strategy

Account Management:

• Work alongside account executives to facilitate day-to-day strategic and tactical account servicing for major business lines, including immersion in relevant day-to-day practice area operations, meetings, culture, etc.
• Ensuring responsiveness to articulated business line/practice area marketing, collateral, campaign, and/or other needs as well as proactive efforts to anticipate new needs before they materialize
• Build and maintain relationships with internal clients and stakeholders
• Write creative briefs and guide AEs in project management and execution, including setting and managing scope, tracking project expenses and securing authorization for department budget expenses, and timelines for projects in support of business line marketing strategies.
• Facilitate major business line client check-ins and feedback loops to ensure alignment with evolving business needs
• Provide collaborative guidance and support to drive awareness, engagement, and lead generation for major business lines
• Report and record relevant activities in CRM system

Departmental relations, support, and resourcing

• Support, guide, and track operations of cross-functional teams designed to foster best-practice execution of marketing strategies, plans, and tactics
• Collaborate with public relations, internal communications, creative services and government relations teams to support marketing and communications strategies and tactics, and as needed, crisis communications, media relations, and external partnerships
• Negotiate with internal clients and advocate for marketing priorities within Marketing and Communications operations and leadership to achieve optimal results for practice area and support efficient, effective allocation of department resources
• Identify opportunities to tell stories to build awareness of PCG as both an employer of choice and an industry-leading consulting firm

Performance and accountability

• Regularly report to department leadership on performance of marketing campaigns, strategies, and tactics
• Interact with company leadership and employees to support marketing project advancement or related activities
• Emphasize and rely on data, analytics, and market research – obtained both within the department or via vendors or partner organizations, with a goal of embedding data-driven decision-making more deeply into the team’s culture.
• Develop and/or deliver performance reports as needed for senior and executive leadership
• Track KPIs, report on campaign performance, and refine strategies based on data insights
• Own feedback loops and lead client check-ins to ensure satisfaction with marketing services

General support and expertise

• Ensure organization and accessibility of brand assets, collateral and other materials for key stakeholders
• Learn about and stay abreast of industry trends and relevant government funding and policy to support identification of opportunities and guide product positioning
• Manage and coordinate planned and ad hoc communications projects and initiatives in collaboration with PA leadership and department leadership in support of [PA], corporate, and/or firmwide objectives and goals
• Other duties as assigned

QUALIFICATIONS

Education

• Bachelor’s Degree in Marketing, Advertising, Communications, Public Relations, English, or related field Minor or career interest in Public Affairs or government a plus.

Experience

• 2-3 years’ experience in an agency or in-house marketing and communications setting.

Required skills, attributes, and experience

• Communications, marketing, and/or public relations experience, preferably in a professional services or marketing/communications agency environment
• Ability to develop own ideas, take initiative, and assume responsibility
• Strong emotional intelligence and collaborative skills
• Bias toward action
• Experience working in a public-sector environment and conceptual understanding of public policy development, implementation and funding
• Experience coordinating and prioritizing multiple projects and stakeholders
• Ability to manage multiple accounts while seeking new opportunities
• Ability to understand client needs and negotiate costs and services

Preferred skills and experience

• Writing, editing, and content planning
• Strong communications
• Experience in product marketing
• Working knowledge and experience coordinating digital marketing, SEO, and social media strategies and tactics
• Experience with data analysis tools or insights-driven marketing.
• Government, government relations, or nonprofit experience
• Interest in and/or basic understanding of [PA] functions within government
• Experience overseeing budgets and expenses
• Experience developing internal processes and filing systems
• Working knowledge or functional understanding of CRM software and an aptitude for learning new systems

Qualifications

Education:

Bachelor’s Degree in Marketing, Advertising, Communications, Public Relations, English, or related field Minor or career interest in Public Affairs or government a plus.

Experience:

2-3 years’ experience in an agency or in-house marketing and communications setting.

#LI-remote

Remote Work Statement:

This position is a remote, work from home position. PCG is a remote-friendly organization and is committed to creating a culture where remote work remains a vital part of the company’s success. To be successful in a remote work role at PCG, you must:

• be available during your set working hours.
• have a safe, private, and distraction-free environment in which to complete your work, and
• be able to give your full attention to the completion of your PCG job duties.

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Some travel to the office or elsewhere may be required for team meetings, client meetings, etc.

We are accepting applications on an ongoing basis until filled.

As required by applicable law, PCG provides the following reasonable range of compensation for this role: $80,000 to $100,000. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave.

Compensation:

Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience.  As required by applicable law, PCG provides the following reasonable range of compensation for this role below. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave.

EEO Statement:

Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.