.png)
As a Principal Product Marketing Manager, you will lead partner marketing initiatives, create compelling narratives, develop sales enablement materials, and collaborate across teams to drive pipeline growth and partner engagement.
Role Description
As a Partner Marketing Manager, you will be a strategic storyteller and execution leader, working cross-functionally with Product Marketing, Business Development, Sales, and Demand Generation to bring our partner ecosystem to market. You’ll craft compelling "better together" narratives, lead joint go-to-market (GTM) initiatives, and enable both internal teams and partners to drive pipeline growth.
Responsibilities
- Develop compelling joint value propositions that highlight the synergy between Dropbox and our partners (technology integrations, resellers, MSPs, and service providers).
- Create marketing and sales enablement materials (battlecards, pitch decks, solution briefs) that articulate partner benefits and differentiation.
- Ensure Dropbox’s partner marketing strategy aligns with broader product marketing initiatives.
- Drive co-branded marketing programs, including demand generation campaigns, webinars, content marketing, and digital advertising.
- Partner with Business Development & Sales to execute successful joint launches and expansion programs.
- Lead Dropbox’s presence at partner events, industry summits, and trade shows to maximize brand visibility.
- Develop partner sales enablement resources, ensuring Dropbox reps and partners can effectively position and sell solutions.
- Support the Dropbox Channel & Alliances team in growing partner-driven revenue.
- Work with Sales Enablement to educate internal teams on partner solutions and GTM strategies.
- Define and track partner marketing KPIs, including partner-influenced revenue, deal registrations, and campaign performance.
- Collaborate with Revenue Operations & Demand Generation to analyze partner-sourced pipeline and optimize marketing initiatives.
- Iterate based on partner feedback and performance data to refine strategies.
Requirements
- 8+ years of marketing experience, with at least 2+ years in Partner Marketing at a SaaS or technology company.
- Experience working with B2B SaaS partners, VARs, MSPs, or cloud marketplaces.
- Strong understanding of technology, channel, and service partner ecosystems.
- Data-driven mindset, with experience measuring and optimizing partner-influenced pipeline and marketing ROI.
- Strong storytelling, communication, and project management skills.
Preferred Qualifications
- Proven experience developing joint value propositions, co-marketing campaigns, and sales enablement assets.
- Ability to influence cross-functional teams and work collaboratively across Product, Sales, Business Development, and Marketing.
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$179,800—$243,200 USD
US Zone 3
$159,800—$216,200 USD
Top Skills
B2B Saas
Marketing Analytics Tools
Dropbox Austin, Texas, USA Office
Congress Ave, Austin, Texas, United States, 78701
Similar Jobs at Dropbox
Artificial Intelligence • Cloud • Consumer Web • Productivity • Software • App development • Data Privacy
The Senior Product Marketing Manager drives go-to-market strategies for security solutions at Dropbox, enhancing product positioning and enabling sales.
Top Skills:
B2B SaasSecurity Compliance Saas
Artificial Intelligence • Cloud • Consumer Web • Productivity • Software • App development • Data Privacy
Lead the development and implementation of global marketing campaigns and partnerships, managing a team to drive brand awareness and business impact.
Top Skills:
AnalyticsCreative StrategiesMarketing Platforms
Artificial Intelligence • Cloud • Consumer Web • Productivity • Software • App development • Data Privacy
Develop and execute demand generation lifecycle marketing strategies aimed at improving retention and funnel conversion rates, while working closely with various teams.
Top Skills:
MarketoSalesforce
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
