Director of Paid and Organic Social Media

Hybrid work

This hybrid position requires two days per week in our Denver, CO or Austin, TX office.

About you

You are a dynamic and strategic social media marketing leader who thrives at the intersection of creativity and data-driven decision making. You have a proven track record of building engaged communities and driving business results through social media initiatives. Your deep understanding of both B2B and B2C social media landscapes allows you to craft and execute strategies that resonate with diverse audience segments. 

You are an inspiring leader who can build and nurture high-performing teams. Your expertise spans organic and paid social media strategies, analytics, and emerging trends, and you know how to align social media initiatives with broader business goals.

About this role 

As the Director of Paid and Organic Social Media, you will be responsible for overseeing the company’s organic and paid social media programs across both B2C and B2B business units. You will lead the development and execution of a cohesive social media strategy that drives brand awareness, audience engagement, lead generation, and revenue growth. You will lead a team responsible for paid and organic social media programs, working closely with various stakeholders across Marketing, PDE, Data Science, and Sales, to ensure our social presence drives meaningful business outcomes while maintaining brand consistency. 

Reporting to the VP of Performance & Growth Marketing, this role requires a balance of strategic vision, hands-on execution, and cross-functional collaboration.

About your Skills

• Exceptional leadership and team management skills with the ability to inspire and develop team members.
• Strong expertise in social media analytics tools (e.g. Sprout Social, Hootsuite, Google Analytics) and ability to translate insights into strategy.
• Expertise in paid social media platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager) and organic social media management tools (e.g., Sprinklr).
• Demonstrated ability to oversee and optimize paid social budgets of $1M+ monthly with an emphasis on performance campaigns, ensuring efficient allocation and maximizing ROI.
• Excellent communication and storytelling skills, with the ability to tailor messaging to different audiences.
• Strong project management, cross-functional collaboration, and organizational abilities.
• A creative mindset with the ability to think strategically and execute tactically.

What you'll be doing

• Develop and implement a comprehensive social media strategy that aligns with the company’s objectives for both Consumer and B2B segments.
• Own the social media budget and ROI metrics, including the strategic allocation of resources across paid and organic initiatives.
• Mentor and manage a team of social media marketing professionals, fostering a culture of innovation, collaboration, and accountability.
• Lead the development, execution, and optimization of paid and organic social media campaigns
• Define KPIs, monitor performance metrics, and provide actionable insights to optimize campaigns and inform future strategies.
• Collaborate with content creators and designers to produce engaging and impactful social media content tailored to diverse audiences.
• Oversee the integration of social media initiatives with broader marketing campaigns and customer journey touchpoints
• Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
• Use data-driven insights to guide and refine the audience segmentation strategy, ensuring precise targeting and meaningful engagement.
• Create and manage a social testing roadmap, incorporating A/B and incrementality testing to inform data-driven optimizations and enhance performance.

What you’ll have

While this work is based more on the skills a person has than what they have done, we think a typical profile could include the following: 

• 8+ years of experience in social media marketing, with at least 3 years in a leadership role.
• Proven track record of managing and scaling paid and organic social media programs in B2C and B2B environments.
• Experience leading teams and driving cross-functional collaboration.
• Experience running performance-based paid social programs. 
• Proven ability to measure and report on social media ROI.
• Strong understanding of organic social first campaign development and execution. 
• Deep knowledge of social media platforms, tools, and best practices.
• Background in managing substantial social media marketing budgets.
• Strong portfolio of successful social media campaigns that demonstrate creativity and measurable results.