Director, Content Strategy

About Ontra
Ontra is the global leader in AI legal tech for private markets. Powered by industry-leading AI, data from 1M+ contracts, and a global network of legal professionals, Ontra's private markets technology platform streamlines and optimizes critical legal and compliance workflows across the full fund lifecycle. Ontra's purpose-built solutions automate contracts, streamline obligation management, digitize entity management, and surface insights. Trusted by more than 800 global GPs, investment banks, law firms, and advisors - including nine of the top ten PEI-ranked firms worldwide - Ontra helps firms focus on what's important to them.
Our Culture
Ontra is a remote-first company that values the power of connection. We find innovative ways to stay connected, both virtually and in person. By promoting ownership, inspiring creativity, and championing collaboration, Ontra enables you to shape your impact and growth. Our commitment to innovation extends beyond our technology; it's embedded in our culture, and AI plays a crucial role in everything we do.
Our culture is one where belonging is the cornerstone of every interaction, rooted in acceptance and respect for all. Our commitment to inclusion begins at the application process, ensuring a fair and equitable hiring experience that values the unique contributions you bring from day one.
For this job we are currently only hiring candidates based in the United States.
About the opportunity
Ontra is seeking a dynamic Director of Content Strategy with deep private funds experienceto join our rapidly growing company and drive a world-class marketing and content strategy.
This person will produce compelling and relevant content that supports thought leadership, engagement, web traffic, and drive acquisition as well as customer retention. You should also be an exceptional writer who can successfully manage the full cycle of content-long-form and short-form-from ideation to execution. Besides written content, you should be comfortable with content formats such as video and webinars. You possess a knack for simplifying the complex.
We're looking for a strategic storyteller with insatiable creativity and a penchant for experimentation. In other words: you have a lot of cool ideas, are quick to execute, and are comfortable optimizing. You are also comfortable expounding on technical topics and using data to create attention-grabbing pieces. Your audience-centric mindset will guide you to create helpful and unique content that Ontra customers, prospects, and partners want.
The Director of Content Strategy will lead a team of 2-3 and report to the VP of Product Marketing & Content.
What you'll do

• Act as our company champion for content marketing best practices and help formulate Ontra's POV as an industry leader
• Develop and execute on an ambitious and evolving content strategy. From that, craft actionable goals and create and maintain marketing editorial plans and thematic calendars
• Lead as an exceptional player-coach, building and managing a content team, and event content marketers
• Write high-quality, thought-provoking content in formats that engage our audiences including: case studies, e-books, blog posts, webinars, email copy, and more; Recommend different content types appropriate to associated channels to reach multiple personas
• Work closely with marketing partners to develop a measurable and results-driven content distribution strategy including social / channel distribution; Work with regional marketers and leaders to execute an efficient localization strategy
• Deeply understand our customers, personas, and the broader private markets industry; Stay on top of industry developments, news, and trends so that we publish content that resonates with Ontra target prospects and customers
• Work closely with internal customer / industry subject matter experts (SMEs) to generate novel thought leadership
• Measure, analyze, and report on content performance - inclusive of audits of existing content performance to refresh and adjust for emerging priorities
• Develop and implement standards, systems, best practices, and templates for content, and continually raise the bar for the company's editorial standards; Ensure all content adheres to legal and regulatory requirements
• Evaluate existing content marketing tools and technology and identify potential for future upgrades

What you'll bring

• Strategy and execution: 8+ years of content strategy and execution of full funnel B2B content journeys, including 5+ years of editorial oversight
• Industry expertise: Deep understanding of market trends, competitive landscapes, and customer behaviors in the private funds industry (focus on legal and compliance personas preferred)
• People Management: 4+ years of people management experience, including hiring and building out a team
• Strong written communication: Exceptional writing and editorial skills, and ability to write across a variety of formats including white papers, blog posts, emails, and direct response ads
• Data driven: Analytical mindset with proficiency in leveraging data to create compelling narratives, as well as to drive decision-making; Ability to analyze data and create metrics to optimize content marketing initiatives
• Attention to detail: Does not let important details slip through the cracks or derail a project; ensures content is error-free prior to submission
• Collaborative: Strong internal communicator with excellent interpersonal skills who can properly navigate a diverse set of stakeholders-up, down, and across-all with their own priorities and initiatives
• Adaptability: Adjusts quickly to changing priorities and conditions; copes effectively with complexity and change
• Intellectually Curious: Proactively monitors industry trends and contemplates how evolving market conditions impact our company and our customers, while continually expanding their understanding of the industry and applying learnings to content projects
• Project Management: Proficiency with project management and content marketing platforms, including Asana, Knotch, etc.

Pay TransparencyOntra takes individual candidate location, experience, and skills into consideration when determining compensation. The base pay range is listed below. Additionally, all positions are eligible for unit-based equity grants.
Some positions may be eligible for additional compensation, such as commission or other variable compensation structures, which is not included in the below base pay range.
If you are selected to participate in our interview process, your Talent Acquisition Partner will share more details about the total compensation package for the role.
Base Pay Range
$160,000 - $240,000 USD
Hiring Locations
We currently hire exclusively in the locations listed below. Select jobs may have more specific location requirements due to business needs.
United States
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Maryland, Minnesota, North Carolina, New Jersey, Nevada, New York, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington
APAC
Hong Kong, Singapore
EMEA
United Kingdom
Benefits Snapshot • Remote-first working policy, with office hubs in SF, NYC, Santa Barbara, and London
• Twice yearly team offsites for in-person collaboration
• Paid flexible time off policy
• Paid parental leave and benefits
• Monthly phone and internet reimbursement
• Company-sponsored LinkedIn Learning accounts, department budgets for professional development, and robust onboarding program
• Various options for medical, dental, and vision insurance
Travel
Occasional travel is required for Ontra employees, including typically at least twice per year to attend team and larger group off-sites for in-person collaboration. For some roles, additional travel may be required based on the requirements of the role and business need.
Inclusivity
Ontra is committed to the full inclusion of all qualified individuals. As part of this commitment, Ontra will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected] .
Personnel Privacy Notice: https://bit.ly/46lVT74
Note on Employment Verification: All employees hired will be required to verify identity and eligibility to work in their particular location.
Note to External Agencies: We are not accepting any blind submissions or resumes/CVs from recruitment agencies. Any candidates sent to Ontra will NOT be accepted or considered as a submission without a signed agreement in place.
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