Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.
We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.
Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.
We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
About the role
As the Director, Analytics - Cards & Lending, you will lead a high-performing team of sr. managers and analysts responsible for driving revenue growth and customer engagement across Self’s credit building, credit card, secured card and loan products. Primary focus areas will include analysis of product performance, customer retention, optimizing revenue, and minimizing dormancy. You will be a hands-on leader with a passion for data-driven decision making and a proven ability to translate complex analyses into actionable strategies.
This role will report to the VP of Analytics.
What you’ll do
- Lead the Way in Analytics: Define the analytical vision for understanding and increasing customer retention, revenue, usage, and pricing across our product portfolio.
- Drive Product Performance: Develop and implement data-driven strategies to increase product usage (transactions, feature usage, balance outstanding), optimize payment behavior, and improve overall portfolio health.
- Leverage Prior Fintech Experience: Leverage your prior experience with credit cards, lending, and other financial products to unlock increased value for Self’s customer base.
- Champion Customer Retention: Analyze customer behavior, identify churn drivers, and design targeted retention and reactivation campaigns to maximize customer lifetime value.
- Unlock Revenue Growth: Strategize and size growth initiatives and develop forecasts to drive the right revenue growth decisions.
- Be a Data-Driven Advocate: Present compelling data stories to partners and executive leadership to influence business strategy and secure buy-in for impactful initiatives.
- Foster a Culture of Innovation: Challenge conventional thinking and encourage your team to explore new analytical approaches to solve complex business problems.
- Collaborate for Success: Partner closely with Product, Marketing, and Risk teams to translate data insights into actionable strategies that drive business outcomes.
- Build a High-Performing Team: Mentor and develop a team of talented analysts, providing guidance and opportunities for growth.
Be a hands-on leader: Motivated to be a hands-on leader who is willing to roll-up your sleeves to lead projects and lead by example when necessary.Be impact oriented: Ability to take a first principles approach and suggest new approaches to old (and new) questions – pushing the boundaries of how we think, and solve complex business problems
What’s exciting about the role
- Direct Impact on the Bottom Line: Your work will directly translate into increased LTV and RPU, contributing significantly to the company's overall financial success and customer outcomes. You'll have the opportunity to see the tangible results of your data-driven strategies
- Strategic Leadership: You'll play a key role in shaping the company's growth strategy, leveraging data and your expertise to guide product development and marketing decisions
- High-Visibility Role: You'll own a problem space that has high visibility and exposure within the company focused on revenue and customer growth
- Solving Complex Challenges: You'll tackle intricate business problems and leverage your analytical skills to develop creative solutions. The dynamic nature of the FinTech industry and the constant evolution of customer behavior will ensure you're always engaged and intellectually stimulated
What we expect
- 8+ years of Analytics experience
- 6+ years experience with A/B testing and statistical analysis
- 6+ years of experience developing business reports using a tool such as Tableau, Power BI, Qlik, or similar
- Prior experience with Credit Card, Lending, Financial Service, or Risk Analytics
- Strong expertise in data manipulation and analysis using SQL, Python, R, or similar.
- Basic working knowledge of data warehousing, data modeling, and machine learning
- Ability to build forecasts and P&Ls
- Strong ability to communicate and link advanced analytical findings to practical business use-cases.
- Experience working in an Agile development team and using source code management systems such as Git
- Experience with propensity modeling, lead scoring, cluster analysis, recommendation engines
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization
- A self-starter mindset, with a strong sense of ownership, and the ability to work autonomously in a fast-paced, ever-changing environment
About you
- You thrive in ambiguity and love building cohesive narratives
- You have the ability to manage your own workload and are self-sufficient
- You thrive on analyzing data and uncovering new opportunities, and excited about driving growth through your insights
- You are very familiar with event tracking plans and event schema
- You are familiar with Product and Business level KPI’s
- You thrive on iterative analysis and driving data driven recommendations
- You understand the balance between investment and impact and can prioritize work appropriately
- You’re inquisitive and willing to try different things to get the answers that matter
- You build and grow teams and take pride in developing team members
Base salary range: $204,000 - $227,000 annually. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.
We have the compensation and benefits you expect. But there's one thing that Self Financial can offer that many companies cannot: we can positively change the world, while making a profit. We are a team of Builders, empowering our customers to build their dreams. We have a Do the Right Thing ethos in all that we do, and we hope you value that approach, too.
Our perks include:
- Company Equity in the form of Stock Options
- Quarterly performance-based bonuses
- Generous employer-paid health, vision and dental insurance coverage
- Flexible vacation policy
- Educational assistance
- Free gym membership
- Casual dress code
- Team building events and activities
- Remote work arrangements/ flexible work schedule
- Paid parental leave
Self Financial requires all employees hired to successfully pass a background check.
We are an Equal Opportunity Employer.
At this time, we are only able to consider applicants who are U.S. Citizens or Green Card Holders for employment opportunities. We appreciate your understanding.
Top Skills
What the Team is Saying
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What We Do
Self is a credit building platform with products that make building credit accessible for people with low or no credit. We believe everyone should have the ability to improve their financial future. We're here to enable people to build credit, save money, and reach their goals.
Why Work With Us
It's not every day you have the opportunity to work for a for-profit company with a strong mission that has meaningful impact on people's lives. If you're searching for a higher purpose and you're passionate about helping to improve people's financial situation, then Self is just the place.
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Self Financial Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We offer a remote and hybrid work environment to adapt to our changing world, including unlimited time off when you need it.
