Demand Generation Manager

Sonar solves the trillion-dollar challenge of bad code. Sonar equips organizations to achieve and sustain a Clean Code state by empowering developers to write consistent, intentional, adaptable, and responsible code. Clean Code produces software that is maintainable, reliable, and secure, allowing development teams to spend less time fixing issues and more time innovating. With Sonar, and by employing the company’s Clean as You Code methodology, organizations minimize risk, reduce technical debt, increase productivity, and derive more value from their software in a predictable and sustainable way.

Sonar’s open-source and commercial products – SonarLint, SonarCloud, and SonarQube – support over 30 programming languages, frameworks, and infrastructure technologies. Trusted by more than 500,000 organizations and used by more than 7 million developers globally to clean more than half a trillion lines of code, Sonar is integral to delivering better software.

The impact you will have  

The Demand Generation Manager will play a pivotal role on the Growth Marketing team as a driver of collaboration between the Sales, SDR & Growth Marketing teams. This role will be responsible the development GTM programs that meet the needs of the sales team by being prescriptive, targeted & efficient

On a daily basis, you will

The average day for this role will consist of gathering feedback from the SDR & Sales team on business needs, analyzing funnel metrics for areas of improvement and executing on targeted ABM plays to drive pipeline. The Demand Generation Manager will continuously work to improve existing GTM strategies, optimize based on qualitative & quantitative feedback and develop new, innovative strategies for testing. This role will act as the liaison between the sales and growth organization when it comes to GTM & ABM execution.

The skills you will demonstrate

• 6+ years of experience in digital marketing, campaigns and/or demand generationProven track record of developing and executing successful multi-channel campaigns
• Experience in paid social, content syndication & ABM preferred
• Ability to drive cross-functional teams required
• Data-driven marketer with a deep understanding of inbound and outbound marketing tactics and lead nurturing




The ideal candidate is adaptable and flexible to change, willing to collaborate with other SMEs across multiple departments without losing sight of the end goal & willing to lead from the front and remove obstacles in the way of campaign execution as applicable. Additionally, the ideal candidate would exemplify the following traits:




• Strong communications and listening skills
• Autonomous and being able to make best course of decision and action with limited information
• Team player, receiving and giving feedback as well as sharing knowledge
• Can-do attitude: challenging status-quo, leading and contributing to key improvements and innovations
• Established leader within the organization

Why you will love it here • We value a safe work culture - founded in respect, kindness, and the right to fail. • We hire great people - we value communication skills as much as technical prowess and we strive to create a work environment that allows for everyone to succeed and feel empowered to do their best work. Our 500+ SonarSourcers from 35 different nationalities can relate! • Work-life balance - a healthy work-life balance is very important at Sonar. • Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life’s important moments. • We promote continuous learning - in an ever-changing industry, learning new skills is the key to growth and success! We're happy to support all employees in this journey if desired. What we do As Home of Clean Code, Sonar is the ultimate solution to achieving Clean Code for developers and organizations alike. The company was formed to develop the open-source tool SonarQube, which has since become the go-to standard in code quality management. We strive every day to pave the way for developers, tackling the toughest issues head-on and pushing the limits of what’s possible. Who we are At Sonar we believe in people, dedication, and innovation. We’re a team of problem solvers who are passionate and relentless in their respective missions. We want to work with people who are ready and willing to fasten their seat belts and be part of an incredible ride! Our Core Values are: Smarter Together, Excellence, Innovation, and Delivery. They reflect our unique culture and we expect them to help shape and positively strengthen our organization. If you want to learn more about our culture, check out our blog post. Join us; we’ll be smarter and stronger together! Sonar is an equal-opportunity employer and is committed to treating every employee with equal respect and fairness. We maintain a zero-tolerance policy toward any form of discrimination. All candidates will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, veteran status, disability, or any other legally protected status.

Why you will love it here

• We value a safe work culture - founded in respect, kindness, and the right to fail.

• We hire great people - we value communication skills as much as technical prowess and we strive to create a work environment that allows for everyone to succeed and feel empowered to do their best work. Our 500+ SonarSourcers from 35 different nationalities can relate!

• Work-life balance - a healthy work-life balance is very important at Sonar.

• Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life’s important moments.

• We promote continuous learning - in an ever-changing industry, learning new skills is the key to growth and success! We're happy to support all employees in this journey if desired. 

What we do

As Home of Clean Code, Sonar is the ultimate solution to achieving Clean Code for developers and organizations alike. 

The company was formed to develop the open-source tool SonarQube, which has since become the go-to standard in code quality management. We strive every day to pave the way for developers, tackling the toughest issues head-on and pushing the limits of what’s possible. 

Who we are

At Sonar we believe in people, dedication, and innovation. We’re a team of problem solvers who are passionate and relentless in their respective missions. We want to work with people who are ready and willing to fasten their seat belts and be part of an incredible ride! 

Our Core Values are: Smarter Together, Excellence, Innovation, and Delivery. They reflect our unique culture and we expect them to help shape and positively strengthen our organization. 

If you want to learn more about our culture, check out our blog post.

Join us; we’ll be smarter and stronger together!

Sonar is an equal-opportunity employer and is committed to treating every employee with equal respect and fairness. We maintain a zero-tolerance policy toward any form of discrimination. All candidates will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, veteran status, disability, or any other legally protected status.