Content Manager, Brand & Communications

Why should I Apply:

At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help organizations build responsible, secure, high-quality code quickly and systematically. We build solutions that don’t just solve symptoms of problems – we fix problems at the source – source code, to be specific.

We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. We believe team members should have the opportunity to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: provide solutions that deliver Clean Code.

The impact you will have

As the Content Manager at Sonar, you will play a pivotal role in shaping and executing our content strategy to drive brand awareness, engagement, and advocacy. You will be responsible for developing and managing content that aligns with our business objectives and resonates with our target audiences. This role requires a blend of strategic thinking, creativity, and strong copy editing skills to ensure all content is compelling and error-free.

You will develop and execute a strategic content plan that aligns with brand and go-to-market needs, supporting customer and product education. This involves creating high-quality, engaging content that showcases Sonar's expertise, increases brand awareness, and drives engagement with target audiences.

This role will ensure that all content supports the adoption, innovation, and positioning goals of Sonar, while also improving the company's public perception and establishing it as a thought leader in the industry. Additionally, this role will manage the content production process across go-to-market and communications, ensure content quality, and facilitate the distribution of content across various channels to reach and engage key audiences effectively

On a daily basis, you will

• Develop and execute a comprehensive content strategy aligned with Sonar’s marketing and business goals (e.g., establish content themes and plays to align with product marketing, demand needs, etc.)
• Conduct content audits to identify areas for improvement and new content opportunities Analyze content performance metrics and adjust strategies as needed to optimize results (in coordination with the demand team) 
• Implement SEO best practices to increase organic search visibility and traffic (in coordination with the website team)
• Collaborate with cross-functional teams (Communications, Brand, Demand, Customer, Community, PMM) to ensure content alignment and consistency
• Maintain and develop brand guidelines for content creation, while adhering to the existing corporate positioning platform, brand voice, and content guidelines
• Oversee the development of content and manage an integrated GTM motion to support multitouch, earned engagement to support paid media and demand efforts; manage the editorial calendar to ensure timely delivery of content
• Utilize and manage generative AI tools for content creation at scale to increase production
• Produce, edit, and manage a variety of content types, including blog posts, whitepapers, case studies, social media posts, and other materials
• Mentor and guide content creators to maintain high standards of quality and consistency
• Create AI prompts for content creation 

The skills you will demonstrate

• 7+ years of experience in content management, content strategy, and copy editing, preferably within the technology industry
• Understanding of storytelling mechanics and narrative building
• Demonstration of engagement-driven content strategies
• Strong writing and editing skills with a keen eye for detail aligning with the corporate brand voice, tone, and guidelines
• Experience with generative AI tools for content generation (prompt creation, guidelines, standards, and processes) 
• Proven ability to develop and execute successful content strategies
• Experience with SEO best practices and content performance analysis
• Excellent communication and collaboration skills
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Autonomous and capable of making informed decisions
• Team player with a can-do attitude, able to give and receive feedback and share knowledge

Why you will love it here:

• Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness – and embraces the right to fail (and get right back up again!). We believe that the best idea wins and everyone has a voice.

• We believe that great people make a great company. We value people skills as much as technical skills and strive to keep things friendly and laid-back while still being passionate leaders in our domains. Our 550+ SonarSourcers from 33 different nationalities can relate!

• We embrace work-life balance. It is important to maintain a healthy work-life balance. This is why we have a flexible work policy that includes remote and in-office hybrid work (minimum three days a week in the office - Monday/Tuesday/Thursday).

• We have a growth mindset. We love to learn and believe that continuous education is critical to our success. In an ever-changing industry, new skills are a must, and we're happy to help our team acquire them.

We prioritize Diversity, Equity, and Inclusion:

At Sonar, we are a global workforce and recognize the value of different backgrounds, and global cultures.

We are committed to creating a diverse work environment and are proud to be an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All offers of employment at Sonar are contingent upon the clear results of a comprehensive background check conducted prior to the start date.

Please note that applications submitted through agencies or third-party recruiters will not be considered.