Bestpass Logo

Bestpass

Competitive & Product Enablement Lead

Job Posted 13 Days Ago Posted 13 Days Ago
Remote
Senior level
Remote
Senior level
The Competitive & Product Enablement Lead drives competitive strategy and product training, collaborating with various teams to analyze market trends and ensure effective go-to-market execution.
The summary above was generated by AI

We Speak Safety and Efficiency:  

In September of 2024, Bestpass, Fleetworthy, ExpressTruckTax and Drivewyze rebranded as Fleetworthy. This rebrand reflects our ongoing mission to simplify fleet safety, compliance, and toll management under one unified brand.

Fleetworthy is revolutionizing road safety and fleet management with a command center for safety, compliance, and efficiency. Our connected suite provides real-time insights and control, enabling customers to maximize efficiency, reduce risk, and save money.

With technology that unifies safety, compliance, toll management, weigh station bypass, and more, Fleetworthy empowers organizations to perform at their best. We simplify operations to ensure every vehicle and driver is not just compliant, but beyond compliant.  Supporting millions of drivers and vehicles, Fleetworthy is leading a new era in road safety and fleet technology.   

At Fleetworthy, you’re in the driver’s seat! 

As the Competitive & Product Enablement Lead, you will play a pivotal role in shaping our competitive strategy, delivering product training, and driving go-to-market (GTM) execution. You will collaborate closely with product, marketing, sales, and executive teams to ensure we have a clear understanding of our competitive landscape and can effectively enable internal teams for success.
Key Responsibilities:

  • Conduct deep market and competitive analysis to identify industry trends, threats, and opportunities.
  • Develop and maintain a competitive intelligence framework, gathering data from various sources, including market research, customer feedback, competitor analysis, and industry reports.
  • Synthesize complex data into actionable insights, reports, and presentations for stakeholders.
  • Work closely with product teams to assess competitive differentiation and provide insights to drive product strategy.
  • Design and deliver comprehensive product training programs for sales, customer success, and marketing teams.
  • Partner with marketing and sales to refine positioning, messaging, and go-to-market strategies based on competitive insights.
  • Monitor emerging technologies, business models, and strategies within the SaaS industry to anticipate future trends.
  • Establish a system for tracking and disseminating competitive intelligence to key stakeholders in a timely and impactful manner.
  • Act as a backup resource for product marketing initiatives, supporting key campaigns, launches, and content development.


Requirements:

  • Experience: 5+ years in competitive intelligence, product marketing, or sales enablement within SaaS or tech.
  • Market Analysis: Strong ability to assess competitive landscapes and translate insights into strategy.
  • Product & GTM: Deep understanding of SaaS products and go-to-market strategies.
  • Communication: Excellent skills in writing, presenting, and influencing cross-functional teams.
  • Collaboration: Proven success working with product, sales, and marketing teams.
  • Training & Enablement: Experience developing and delivering competitive insights and product training.
  • Data-Driven: Skilled in synthesizing complex data into actionable insights.
  • Adaptability: Agile, strategic thinker with a passion for market trends and innovation.

What Drives Us to Work Every Day: 

  • We pride ourselves on making a difference, for our employees, clients, and their businesses.
  • We accept team members for who they are and what they bring to the table. 
  • We are proud to build all our relationships based on transparency and trust. 
  • We are a team of energetic and curious individuals passionate about the work we do every day! 

 Our Core Values – We are 1TEAM 

  • People 1st - People 1st! We win as a team by collaborating, having each other’s backs, and bringing out the best in each other. We always treat others as they would like to be treated.  
  • Trust - We inspire trust by delivering on our promises, owning outcomes, being transparent in our communications, and acting with integrity.    
  • Every Trip Matters - Because every trip that our customers take is important to them, it's important to us. Whether it is a load being hauled across the country or a service vehicle traveling on a toll road, our customers count on us to deliver the right expertise, software, and data to make every trip safe, efficient, and productive.   
  • Always Innovating - We solve for the customer and focus on outcomes.  We are nimble in our approach. When we fail, we fail fast and learn from it. We are here to disrupt, not to fit in. 
  • Mindset - We are committed to a growth mindset. Our efforts and attitudes are what determine our abilities. We embrace good criticism. We seek new challenges. We never stop learning. 

About Bestpass: Bestpass is a comprehensive payment platform provider and leader in toll management solutions for commercial fleets of all sizes. Bestpass saves fleets time and money by consolidating payments and providing insight into cost per vehicle. Bestpass, founded in 2001, covers 100% of major toll roads across the U.S., supports more than 30,000 customers, and processes over $1.5 billion in toll transactions annually. Bestpass offers a range of toll coverage options for owner-operators, regional fleets, and national fleets, as well as customized solutions for specific needs. 

About Fleetworthy Solutions: Fleetworthy Solutions, Inc. provides DOT safety and regulatory compliance services to commercial fleets that take them Beyond Compliant. Fleetworthy combines exceptional client service, advanced technologies, and more than 40 years of transportation industry expertise to make sure that drivers and assets are truly fleetworthy. The company helps private fleets, for-hire carriers and third-party logistics companies of all sizes surpass compliance of federal, state, and local regulations and streamline processes to reduce costs and mitigate risks.  

Fleetworthy is committed to fostering a diverse and inclusive culture that is respectful and welcoming of individual differences. We are proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations 

Top Skills

SaaS

Similar Jobs

58 Minutes Ago
Remote
United States
55K-73K Annually
Junior
55K-73K Annually
Junior
Digital Media • eCommerce • Information Technology • Marketing Tech • Retail • Social Media • Analytics
The eCommerce Marketing Specialist will manage Amazon marketing strategies, optimize listings, analyze performance, and coordinate with various teams to increase brand visibility and sales on the platform.
Top Skills: Amazon Seller CentralExcelGoogle Analytics
3 Hours Ago
Remote
USA
120K-200K Annually
Senior level
120K-200K Annually
Senior level
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Drive strategic account-based marketing initiatives, develop personalized ABM strategies, execute campaigns, measure success, and collaborate with sales to enhance pipeline growth.
Top Skills: 6SenseAbm TechnologiesCRMDemandbaseIntent Data PlatformsMarketing Automation
3 Hours Ago
Remote
USA
155K-270K Annually
Expert/Leader
155K-270K Annually
Expert/Leader
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Lead the go-to-market strategy for Identity Protection and SaaS Security Posture Management. Oversee marketing initiatives, messaging, team leadership, and market growth while collaborating across departments.
Top Skills: CybersecurityData ProtectionEndpoint SecurityIdentity ProtectionSaas SecurityThreat Intelligence

What you need to know about the Austin Tech Scene

Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.

Key Facts About Austin Tech

  • Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
  • Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
  • Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
  • Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
  • Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
By clicking Apply you agree to share your profile information with the hiring company.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account