Community Program Manager - Advocacy

The impact you can have 

As a Community Program Manager - Advocacy, you will join a team of Community professionals to help reward and recognize our top community contributors. As a representative of both the community and Sonar, you will help drive the direction of our products through community feedback and by amplifying the voices of our community members to ensure their needs are heard. 

On a daily basis, you will focus on:

• 
  

Program Strategy and Development 

• Design and refine a comprehensive community advocacy program that aligns with the organization's goals.
• Refine criteria for selecting advocates and maintaining membership in the program.
• Develop a roadmap for long-term engagement and retention




Onboarding and Management

• Onboard new advocates, offering them clear guidelines and resources
• Maintain regular communication to ensure advocates feel supported and valued
• Address challenges and concerns promptly




Recognition and Rewards

• Create a structured recognition system to celebrate advocate contributions
• Organize events, distribute badges, and provide other incentives to acknowledge their impact




Content Collaboration

• Identify opportunities for advocates to collaborate with Sonar to co-create blogs, webinars, case studies, or other content.
• Encourage advocates to lead knowledge-sharing sessions and participate in community forums.




Community Engagement

• Facilitate meaningful interactions between advocates and the broader community.
• Organize exclusive events to encourage networking and collaboration
• Support advocates in mentoring and guiding new members




Metrics and Reporting

• Track program success through metrics like engagement level and growth
• Conduct surveys to understand advocate experiences and gather feedback
• Prepare reports outlining the impact of advocate contributions




Cross-Functional Collaboration

• Work with the marketing, product, and customer success teams to align advocate activities with business goals.
• Share insights from the advocates to shape product roadmaps and marketing strategies.

The skills you will demonstrate

• Bachelor's degree in Marketing, Communications, or a related field - or equivalent experience
• 3-5 years experience in community management or program management, preferably involving advocacy programs
• Passionate about community building and fostering advocates
• Familiarity with gamification strategies and customer advocacy




Leadership and Organization

• Lead and inspire advocates to actively contribute and feel recognized
• Organize and implement structured programs that provide long-term value




Communication

• Communicate program objectives to advocates and internal stakeholders 




Creativity and Problem-Solving

• Engage advocates through innovative ideas and activities
• Address challenges with practical solutions to ensure a seamless program




Analytical Abilities

• Analyze data to identify trends and areas of improvement
• Leverage insights to refine program strategies




Technical Skills

• Familiarity with community management platforms and data analysis tools. Bonus points if familiar with Discourse and Common Room
• Proficiency with project management and office productivity software