Sooth

Year Founded: 2013

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SOOTH is a mobile platform for advice. It helps you get through complicated personal and professional situations by letting you ask your friends for anonymized advice, or have community members or professional experts weigh in. Not only does it connect you to honest advice, but opens up a community of others with similar situations: a highly addictive window into the human condition.

Invite your close friends to advise on your situation. Sooth anonymizes and aggregates the advice. This softens the blow for you, lifts the burden for your friends, and results in aha moments and an inspired plan. Want more? Compare it to what people you don't know advise, or solicit advice from a range of experts as a paid service.

Sooth is designed for people with "it's complicated" situations with career, parenting, romance, friendship.