Pluck

Year Founded: 2003

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Pluck is an integrated community platform for retailers and brands. Pluck lets you make your entire customer lifecycle social and interactive. There are a number of reasons why you should make Pluck your Social Commerce and Social Engagement solution. 

Hundreds of global brands use it. More than 650 global market leaders—including Ford, Target, Whole Foods Market, Nike, Redbox, Nestlé, Kraft Foods, Mattel and L’Oréal—rely on Pluck to power an online social experience that enriches every stage of their customer lifecycle. More than 83 million people belong to at least one Pluck community, and each month Pluck features and content are served up to more than a billion website pages. 

It delivers real business outcomes. Our customers use Pluck to acquire new audience, engage those newcomers around the passions that fuel the brand, accelerate customer conversion, inspire enduring customer loyalty, encourage enthusiast advocacy and garner business insights. We offer Pluck blueprints that prescribe the mix of technologies, practices, and integrations that in our experience reliably produce each of these outcomes. 

Specialties 
social commerce, social engagement, social loyalty, product reviews, blogging, community, photos and videos, forums, groups, user-generated content, brand community, influencers, community management, moderation