Huckberry

Founded in 2011 by two ski buddies in their SF apartments, Huckberry is a 21st century men's retailer. Our mission is to inspire and equip adventures near and far, and our vision is to be the most loved lifestyle brand for active and adventurous guys.

There were already men’s stores, sure. Adventure magazines, too. Yet nothing out there spoke directly to Andy and Rich, our co-founders — guys who lived in the city but lived for adventure — and they envisioned a retail experience that was equal parts store, magazine, and inspiration. So they quit their jobs, invested their life savings, and set out to scratch their own itch.

Ten years later, Huckberry is still independent and fueled by the same founding four core beliefs:

Discovery and adventure are core to the human spirit
The future is being written by Davids, not Goliaths
You don’t buy products, you buy what you believe in
We have an obligation to leave the world better than we found it
That’s why Huckberry is a shot to the arm of actionable inspiration, why we highlight more emerging brands than established ones, why we use our platform to support causes we believe in, and why at least one of our employees is probably traveling around the world on a sabbatical right now.

Here’s to hoping Huckberry will inspire a new adventure of your own.

SEE YOU OUT THERE.