FramesDirect.com

Since our launch in 1996, FramesDirect.com has become a hotbed for research and development in optical technology. Not only was FramesDirect.com the first company to sell eyewear online, we were also the first to sell prescription lenses online. Later, we became the first company to sell progressive lenses online, as a result of a groundbreaking mathematical formula developed by the doctors. More recently, we were the first company to develop a virtual eyewear try-on tool and online frame sizing technology. 

Lots of things have changed over the years here at FramesDirect.com, but one thing hasn't changed: our commitment to quality and to providing you with the best customer service available anywhere. 

Our Commitment to Excellence 

Today, FramesDirect.com continues to set the standard for purchasing eyewear online by never wavering on our four core principles: 

1) Use only the highest quality lenses 
2) Provide excellent customer service 
3) Offer the best selection of premium-brand eyewear 
4) Sell eyewear at a fair price without sacrificing quality 

From day one, Dr. Cooper and Dr. Hodgson have been committed to never selling a pair of glasses they wouldn’t wear themselves, thus ensuring that customers get nothing less than the very best when they shop on FramesDirect.com