Convictional

We’re Convictional. We are building a modern B2B trade network. Each year, trillions of dollars worth of B2B trade is transacted using Electronic Data Interchange (EDI). EDI is difficult for modern businesses to work with. Convictional is changing that. Our Supplier Enablement Platform enables retailers and marketplaces to onboard, integrate, and transact with all of their suppliers. Convictional's API-driven infrastructure is used by large retailers like Staples, Indigo, Harry Rosen, and Equinox, and brands like Caraway, Detox Market, and Therabody. We recently raised a Series A financing to scale our impact to even more companies. Convictional's platform is informed by thousands of hours of customer consultation and a deep appreciation for both the buyer and seller perspectives. We are continuing to learn about the massive value to be unlocked from all types of B2B trade, including marketplace, dropship and wholesale. We’re aiming at theoretical maximums, not feature-completeness, and intend to bring as many businesses along with us as we can.