Webinar Manager

About the Role:

As a Webinar Manager, you will execute impactful webinars and curate the ideal mix of Panorama-owned and sponsored virtual events. With a focus on continuous improvement, you’ll find ways to optimize the full webinar program and attendee experience—from promotion and day of experience to post-event follow-up—ensuring seamless execution, memorable guest experience, and pipeline impact.

Responsibilities:

• Develop a comprehensive webinar calendar (hosted and paid webinars) aligned with marketing themes, product launches, and key company initiatives
• Own promotion by creating compelling landing pages and emails to drive registrations for live and on-demand webinars
• Recruit, interview, and prepare speakers, including senior leaders from both internal teams and external partners
• Assist with webinar scripts and content decks that tell a compelling story, addressing audience needs and pain points at every stage of their journey
• Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues
• Own the post-webinar process, including follow-up emails, smooth handoff to the SDR team, and strategies for extending webinar shelf life through on-demand content
• Track, analyze, and share key performance metrics such as attendance, registration rates, engagement, lead generation, and pipeline contribution
• Test new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagement
• Stay current with webinar best practices and trends to ensure programs remain competitive and engaging

This job is for you if you have:

• 3-5 years of B2B marketing experience and proven success managing and optimizing webinar programs
• Extensive experience with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24) and marketing automation /reporting tools (e.g., HubSpot, Marketo, Salesforce)
• Strong project management skills with attention to detail and the ability to manage multiple priorities
• Excellent communication and storytelling skills to engage an audience and convey complex ideas effectively
• Support the planning and execution of large-scale virtual summits by working collaboratively with a team to contribute across key areas of event production and logistics
• Demonstrated success with driving pipeline through webinar and content marketing
• Analytical mindset with the ability to interpret data, generate insights, and make strategic recommendations
• Excellent collaboration with cross-functional teams, including marketing, sales, and product
• Creative problem-solving abilities and a keen attention to detail

Salary: The starting base salary for this role is $81,000. Actual offers will depend on experience, skills, and location.