VP, Product Marketing

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. 

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview. 

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. 

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. 

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

As the VP of Product Marketing, you will be responsible for the product messaging, GTM launches and field enablement across BetterUp.  You will collect customer insights, craft the BetterUp platform narrative and design solution value props for C-level enterprise buyers.  You will tell creative stories that uniquely position BetterUp’s customer value.  You will build and manage a world class team across PMM, Customer Intelligence and Creative Design.  If you are passionate about B2B SaaS product marketing that will drive human transformation - come talk to us!

What you’ll do:

• Deeply understand & define our customer pain points, ICP, jobs to be done and BetterUp solutions

• Lead our product messaging, sales enablement and GTM launch strategy (process, channel execution and results measurement)

• Craft the inspiring BetterUp platform narrative through creative storytelling, customer proof points and competitive differentiation 

• Manage annual strategic planning including team vision, goals, OKRs, org design, budget and ongoing roadmap prioritization 

• Partner closely with Executive Leadership, Sellers, Enablement, Product, Pricing & Packaging, Partner Value & Marketing. 

• Educate field sellers on evolving platform portfolio with high impact assets including pitch decks, training, demos, pricing and deal support 

• Share customer and market feedback with Product to inform ongoing innovation and roadmap.

• Translate the product vision into a customer facing value prop targeting C-level buyer personas 

• Build a customer intelligence function that distributes actionable insights to inform innovation at scale across the company 

• Manage the creative design team that brings the PMM vision to life visually through compelling product demos, experiences and storytelling 

• Build, manage and develop a world class high performing PMM team

If you have some or all of the following, please apply:

• 8+ years in B2B SaaS PMM at mid-market or enterprise tech selling multi-product platform solutions to C-Level enterprise buyers. 

• Build a clear vision/strategy and then execute the details with large cross-functional operational teams to deliver on schedule with quality 

• Positive growth mindset, comfortable pivoting quickly and is highly self-motivated

• Clear executive-level communication that secures ongoing feedback and alignment through a collaborative iterative process. 

• Has managed large high performing multi-product, platform & solution PMM teams 

• Has managed customer intelligence & creative design is a plus but not required

• HR Tech industry & AI experience is a plus but not required

* Benefits: 

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

• Access to BetterUp coaching; one for you and one for a friend or family member 

• A competitive compensation plan with opportunity for advancement

• **Medical, dental, and vision insurance

• Flexible paid time off

• Per year: 

  • All federal/statutory holidays observed

  • 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)

  • 5 Volunteer Days to give back

  • Learning and Development stipend

  • Company wide Summer & Winter breaks

• Year-round charitable contribution of your choice on behalf of BetterUp

• ***401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $280,000 – $482,000.

If you live in New York, the base salary range for this role is: 
$322,000 – $482,000: New York City
$280,000 – $420,000: Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse

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