VP of Marketing

About Us:

Terminal builds software that digitizes, optimizes and automates the last major missing piece of the logistics technology value chain  leveraging best-in-class machine learning. Our platform provides warehouse operators with the intelligence needed to optimize their usage of trucks, trailers, chassis, containers and personnel. These are the fundamental operating assets of commerce - and represent the last great frontier of untapped data. In the process, Terminal will address many industry-wide pain points, including compliance, manual processes, equipment location, phantom costs, and labor inefficiencies. Ultimately, Terminal will become the central nervous system for the yard, seamlessly connecting all data sources to support an extensive range of essential functions. 

Overview: 

Our world class vision engineering team has built an engine that can process the movement of trucks and containers in real-time. It’s now time to unlock the potential of that engine by building SaaS applications that leverage the vision engine to transform the logistics industry.  

We’re hiring our first VP of Marketing to build and scale our marketing function from the ground up. In this role, you will own brand positioning, demand generation, and go-to-market strategy, driving awareness and adoption of Terminal’s platform. This position is ideal for a strategic, hands-on marketing leader with experience in enterprise SaaS, B2B marketing, and logistics or supply chain technology. You’ll collaborate closely with the CEO, sales, and product teams to define our marketing positioning, craft compelling messaging, and develop high-impact campaigns that fuel revenue growth. 

Responsibilities 

• Own and execute a go-to-market plan that drives brand awareness, customer acquisition, and revenue growth.

• Build and optimize multi-channel campaigns (digital, ABM, content marketing, and events) to generate pipeline for the sales team.

• Craft compelling, differentiated messaging that resonates with logistics and supply chain leaders.

• Work closely with sales and product teams to refine ICP (Ideal Customer Profile), pricing, and sales enablement strategies.

• Develop Terminal’s presence in the industry through PR, analyst relations, and content marketing. Establishing Terminal as an industry thought leader by developing compelling narratives, speaking at industry events, and driving a Purple Ocean strategy that differentiates our brand and positions us as the standard in logistics technology.  

• Leverage data-driven insights to measure campaign effectiveness, optimize strategies, and improve ROI.

• Develop and execute customer marketing programs, including case studies testimonials to strengthen brand credibility. 

• Monitor industry trends, track competitor positioning, and identify new opportunities for differentiation and growth. 

• Manage third-party contractors. 

• Develop and execute a strategic trade show plan to maximize brand visibility, generate high-value leads, and position Terminal as a key player in AI-driven logistics. 

Requirements: 

• 8+ years of experience in B2B SaaS marketing, ideally in logistics, supply chain, or industrial automation.

• Proven success in building and scaling marketing functions at early-stage startups, with a track record of successfully scaling efforts. Experience in driving growth at both mid- and late-stage companies. 

• Deep understanding of mid to enterprise SaaS go-to-market strategies, including demand generation, account-based marketing (ABM), and content marketing.

• Strong analytical mindset—comfortable making data-driven marketing decisions and optimizing performance.

• Hands-on experience in lead generation, pipeline acceleration, and product marketing.

• Experience working closely with sales teams to refine messaging, ICP, and go-to-market motion.

• Track record of planning and executing industry events, trade shows, and field marketing initiatives to generate pipeline and brand awareness. 

• Experience managing PR efforts, engaging with industry analysts, and positing executives as thought leaders. 

• Strong storytelling ability and experience refining brand identity, messaging, and marketing positioning. 

• Scrappy, entrepreneurial mindset—excited about rolling up your sleeves and building from the ground up.

• Strong leadership and communication skills with the ability to align stakeholders and influence strategy.

What We Offer: 

Joining the Terminal team means being part of a dynamic, innovative environment where your work directly impacts the future of logistics and the global supply chain. You will work closely with a team of experts passionate about operational excellence and technological innovation. We offer competitive salaries, a comprehensive benefits package, and opportunities for professional growth.