Vertical Marketing Manager (Contract-to-hire)

ABOUT ADACTION
Founded in 2013, AdAction is a leader in performance-based mobile app marketing, delivering premium users at scale for top brands and app developers worldwide. We foster a fast-paced, collaborative, and growth-oriented environment, where team members thrive on autonomy and making meaningful contributions. While we are a remote-first company we are currently only hiring in Colorado, Illinois, Texas, and North Carolina
ABOUT THE ROLE:
AdAction is on the hunt for an energetic and visionary Vertical Marketing Manager to propel our marketing into hyperdrive! This isn't just any role; it's a chance to be at the forefront of our aggressive growth strategy, tailoring cutting-edge marketing tactics for diverse advertiser & publisher verticals. If you're passionate about crafting campaigns that resonate deeply and drive metrics sky-high, you're in the right place!
This is a contract-to-hire position with an initial contract period of six months. At the conclusion of the contract, there is potential for full-time employment based on performance and business needs.
RESPONSIBILITIES:

• Determine & Drive Strategy: Dive deep into each vertical, unearthing key insights and crafting killer strategies that connect on a whole new level.
• Content Creation: Lead the charge in conjuring compelling B2B & B2C content-from gripping case studies to insightful webinars-that captivates and converts.
• Channel Mastery: Identify and dominate the optimal channels for each vertical. Including but not limited to LinkedIn, newsletters, email sequences etc.
• Empower Sales: Provide our sales team with everything they need to close deals and hit quotas.
• Measure Success & Optimize: Live by the metrics! If you can measure it, you can improve it. Use data to turn good strategies into great results.
• Collaborate and Conquer: Rally the troops-internal teams, external partners, and everyone in between-to ensure our message is unified and our goals are met.
• Network and Influence: Be the face of AdAction at industry events, forging connections that matter and gathering intel that keeps us ahead of the curve.

WHO WE NEED:

• Bachelor's Degree, preferably in Marketing, Business, or a related field plus 3-5 years of experience in a marketing role.
• A background in segment-specific marketing and database management.
• Analytical and strategic mindset with a proven ability to drive decisions through data.
• Leadership style that inspires teams and turns visions into reality.
• Strong verbal and written communication skills; you excel at building relationships and rallying teams towards common goals.
• Adaptable and thrives in the fast lane. You manage chaos with a cool head and a clear vision.
• Self-starter who doesn't wait for opportunities - you create them.
• Ambitious and driven, you prioritize professional growth and are eager to excel in a fast-paced, high-energy environment.
• Passionate about artificial intelligence and its power to transform marketing strategies; eager to leverage AI to drive innovation and results.
• Proficiency in Canva/Photoshop, HubSpot, and Salesforce.

WHY ADACTION?
Our employees enjoy perks and benefits like:

• Health, vision, and dental insurance
• Up to 6% 401k match with no vestment period
• Generous PTO + company holidays
• Flexible and remote first work culture
• Team outings and happy hours
• Weekly UberEats credit
• Home office stipend
• Annual learning and development stipend
• Annual wellness stipend

Salary Range: $45 - $50 / hour +commission*
*Compensation will be determined by the education, experience, knowledge, and abilities of the applicant.