Test and Learn Program Strategy Lead

Description
Work Arrangement
This role is based remotely but if you live within a 50-mile radius of (Atlanta, Austin, Detroit, Warren, Milford or Mountain View), you are expected to report to that location three times a week, at minimum.
The Role
The Test & Learn Program Strategy, Marketing Applied Science, is responsible for the coordination, standardization, and adoption of Test & Learn initiatives across marketing, while capturing best practices and ensuring program governance and framework scalability. This individual will engage with cross-functional teams (direct/indirect teams), to coordinate and lead key forums, and approvals, and track campaigns from planning thru measurement, while ensuring clear communication and alignment between stakeholders, executives, and leadership.
The ideal candidate for the role has a track record and proven ability to lead change, collaborate, and influence across functions, effectively prioritize, and thrive in a fast-paced environment is ideal. Our team is focused on delivering future-focused, consumer-centric, personalized solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.
What You'll Do

• Support development, prioritization and tracking of Marketing Test & Learn learning agendas, supportive of brand/enterprise priorities and goals
• Coordination and standardization of marketing Test & Learn roadmaps while facilitating testing backlog, across brands/business units.
• Collaborate cross-functionally to identify opportunities, design experiments, analyze results, and scale successful initiatives
• Lead key forums, ensuring support and collaboration across direct and indirect teams; cross-functional teams, vendor stakeholders.
• Support orchestration and rollout of communication strategy, key templates, resources, processes, and operations to continuously support the testing framework
• Capture and implement best practices and governance to drive a culture of experimentation
• Implement process improvements and facilitate communication across teams
• Influence adoption and able to collaborate across a wide range of constituents across functions and organizational levels

Additional Description
Your Skills & Abilities (Required Qualifications):

• Bachelor's degree from an accredited college or university.
• 5+ years of strategy, project management, or other relevant experience
• Demonstrated experience in the eCommerce and/or subscription services industry
• Strong understanding of online retail business models and subscription-based revenue streams preferred
• Expertise using enterprise-level project management software to plan, track, and report on complex initiatives
• Ability to articulate technical requirements for tool development
• Experience and understanding of testing methodologies and tools are preferred
• Ability to analyze and interpret test results and data sets to make recommendations preferred
• High level of organizational skills, time management and prioritization
• Energetic, self-motivated and curious individual who can push thru ambiguity & embrace challenges with enthusiasm and determination Excellent written, presentation and oral communication skills

What Will Give You A Competitive Edge (Preferred Qualifications)

• Experience in marketing is preferred.
• Experience in campaign optimization and strategic testing is preferred.

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

• The salary range for this role is $83,800 - $133,900. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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About GM
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Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
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