Senior Product Marketing Manager

Company Description

insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com.

Job Description

Are you an experienced product marketing professional with expertise in Oracle, ERP systems, or FP&A solutions? Do you excel at communicating complex ideas and persuading audiences of a product’s value, both internally and externally? If so, you could be the Senior Product Marketing Manager we’re looking for to join our high-performing team and drive impactful results.

Overview

The Senior Product Marketing Manager (Sr. PMM) role is a pivotal position where your expertise in enterprise software will make a tangible difference. You’ll develop and execute go-to-market (GTM) strategies for key products, serving as a subject matter expert for the market, ICP, and products. Acting as both an internal and external evangelist, you’ll communicate the unique value of your products, rallying cross-functional teams and connecting with prospects and customers to champion their success. You’ll work as part of a small team of product marketers within our ERP reporting business unit and you will report to our Director, Product Marketing.

Key Responsibilities:

Evangelism and Communication

• Serve as the internal and external product evangelist, actively educating and persuading stakeholders about the value and benefits of your products.
• Build and deliver compelling sales enablement, from programs to just-in-time enablement to help drive successful sales plays and tactics.
• Develop compelling narratives and materials to support sales teams and engage customers at various stages of the buyer’s journey.

Market Expertise and Strategy Development

• Apply your knowledge of ERPs, industry verticals, and our ICP to craft messaging that highlights our unique value and clearly defines our right-to-win.
• Design and implement go-to-market strategies that capture customer attention and drive product adoption and customer retention.

Project Management

• Take ownership of product marketing projects such as launches, product positioning updates, or competitive analysis, prioritizing and delivering based on the needs of the business.
• Manage project timelines and resources effectively to deliver high-quality outcomes on schedule.

Collaboration

• Partner with cross-functional teams, including product management, sales, and marketing, to ensure alignment on product roadmaps, customer feedback, and go-to-market plans.
• Act as the voice of the customer, ensuring marketing and messaging meets their needs and expectations.

Customer and Market Focus

• Conduct in-depth market research and competitive analysis to identify opportunities and refine strategies for your products.
• Translate technical features into customer-centric benefits that resonate with business decision-makers and technical audiences.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: 5-10 years of marketing experience, with 3-5 years focused on product marketing.
• Proven expertise in ERP systems, Oracle solutions, or FP&A tools is highly valued.
• A proven track record in executing product launches and creating marketing strategies that drive results.
• Excellent communication skills, with the ability to persuade and inspire both technical and business-focused audiences.

Additional Information

If you’re passionate about product marketing and energized by the opportunity to drive growth, we’d love to meet you. Join us and be the driving force behind our product success stories!

All your information will be kept confidential according to EEO guidelines.

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** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

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At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.