Senior Marketing Operations Manager

About the Role

As the Senior Marketing Operations Manager, you will lead operations and execution of our integrated marketing campaigns and support our database health. You will design, develop and implement scalable processes that ensure best practices in marketing and database management. You will oversee the SBT marketing technology stack, manage the marketing operations infrastructure, create processes for scalability and analyze marketing data for insights.

Key Responsibilities

• Manage our marketing technology stack including Hubspot and SFDC
• Architect, build and optimize workflow automations to ensure business continuity with CRMs
• Optimize and audit existing workflows to ensure syncs between SFDC and Hubspot are active
• Establish and optimize marketing processes to ensure we are operating at peak efficiency with flawless execution
• Plan, configure and execute marketing campaigns in a timely manner; own and manage the email calendar
• Develop and optimize audience segmentation for reaching prospects and customers
• Develop and optimize automated always-on nurture and lead scoring programs
• Collaborate with demand generation, digital marketing and MDRs to continuously improve the quality and accuracy of leads received
• Coordinate with sales ops and business systems to ensure successful system and process integration with other departments and SFDC
• Establish and provide ongoing analytics and insights on database health and campaign performance
• Evaluate and implement new technologies to improve and optimize marketing effectiveness as the technical expert
• Serve as a custodian of the SBT customer experience, including compliance with data and privacy regulations
• Ensure visibility with Executive Leadership Team and Go-To-Market Teams by reporting on campaign successes, learnings and progress to pipe creation goals

Required Skills and Qualifications

• 6+ years of experience in marketing operations in a B2B SaaS environment
• Hubspot certified
• Experience with ABM, inbound marketing, event technology and web analytics
• Expertise with email privacy laws, setting up marketing automation rules and processes to abide by those laws
• Experience designing and implementing nurture campaigns
• First-rate project management, teamwork, interpersonal and relationship management skills

General Duties and Expectations

• Adhere to the Company's Code of Conduct/Ethics.
• Create and maintain effective working relationships with other Company employees.
• Ability to multi-task, prioritize, and manage time effectively.
• Contribute to the professional culture within the office and the company overall.
• Project a professional and appropriate Company image in all dealings with clients, vendors, business partners and visitors.
• Ensure security of information in all matters pertaining to company, client, and consumer information.
• Ability to travel for in-person meetings at least four times a year.

About Solutions by Text

Solutions by Text (SBT) was founded with the mission to deliver impactful conversational messaging and convenient payment solutions. Built on wireless carrier industry best practices, SBT is the only compliance-first provider of enterprise texting solutions in the market. More than 1,400 consumer finance organizations, including leading brands in auto finance, banking and lending, trust SBT to ensure convenient, effective, and compliant relationships with their millions of consumers. SBT is headquartered in Dallas, TX  with remote teams and offices throughout the United States. For more information, visit https://solutionsbytext.com/.

Game-changing Technology Built for Growth

Solutions By Text (SBT) is changing the way highly regulated businesses engage, interact and transact with customers via their mobile devices. Since adding its first customer, SBT has quickly become the leading text provider to consumer finance companies and various other regulated industries. Recognized as part of the Inc. 5000 fastest growing companies as well as Best Places to Work, SBT continues to evolve and expand through the addition of great employees who desire an exciting, collaborative culture.

Solutions By Text is committed to promoting the values of diversity and inclusion throughout the business.  Whether it is through recruitment, retention, career progression or training and development, we are committed to improving opportunities for people regardless of their background or circumstances.