Senior Manager, Paid Search

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Senior Manager, Paid Search you will:

• Client Management & Leadership: Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management. Partner with day to day clients/client side subject matter experts to strategize & present new optimization or testing opportunities.

• Client Onboarding & Transitions: Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction.

• Team Leadership and Development: Lead a team of paid search marketers, providing guidance, setting objectives, and fostering their professional development. Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks, effectively managing client relationships, delivering best-in-class products, fostering team building, and facilitating career growth through clear goal-setting, feedback loops, and educational development, while maintaining certifications and staying updated on industry trends and best practices through continuous learning initiatives

• Business Acumen and Financial KPIs: Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly.

• Innovation and Thought Leadership: Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance.

• Client Education: Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution.

• Industry Expertise: Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls.

• Cross Channel Collaboration: Ensure frequent internal communication and integration with other channel leaders working on the same client; enabling each team member to identify how other channel activity is impacting theirs, and partnering to determine the appropriate next steps to maximize the broader picture. 

Professional Qualifications:

• 7-10 years of experience in Paid Search roles with a proven track record of executing successful campaigns with budgets of $1 million or more

• 2-3 years of team management experience preferred.

• Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices. Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping).

• Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.)

• Demonstrated success analyzing data and using analytics tools to drive marketing decisions

• Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint

• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.