Senior Manager, Marketing Operations

We are seeking a dynamic and results-driven Senior Manager, Marketing Operations to lead and optimize our marketing programs to drive growth and impact. In this role, you will oversee the development, measurement, and scaling of demand generation and integrated marketing campaigns, while continuously enhancing our marketing processes, technologies, and workflows. You will lead a team of campaign managers, marketing operations specialists, and collaborate with external agencies to inform strategic planning, budgeting, and performance evaluation across all marketing efforts.
Responsibilities

• Support marketing and business revenue goals by managing the lead lifecycle, lead scoring, and campaign performance process.
• Identify, design, and document scalable processes to improve the effectiveness of the marketing team and drive alignment within the department.
• Monitor marketing performance, develop insights, make recommendations, and implement optimizations across MQLs, SQLs, pipeline, content, channels, and campaigns.
• Own, maintain, and improve the marketing technology stack, and assist with the selection, implementation, and training on new technologies.
• Manage customer and prospect list segmentation and scoring to deliver targeted messaging that improves engagement, conversion, retention, and customer upgrades.
• Ensure accurate attribution, lead management, and reporting while collaborating with business intelligence and data teams to maintain data integrity.
• Oversee onboarding and execution for external resources (agencies & freelancers) supporting the marketing team to meet goals.
  Facilitate the preparation of marketing budgets, monitor spending, and assist with resource allocation.

Skills, Knowledge and Experience

• 10+ years of experience in marketing operations, including 4+ years of leadership experience.
• Possesses a strong leadership presence and has a good balance of strategic vision and tactical execution.
• Experience managing the delivery of multi-channel marketing campaigns in both B2B and B2C markets.
• Extremely analytical and skilled in data management, with significant experience gathering insights on marketing metrics and communicating them to senior leaders.
• Proven experience in marketing financial planning and budgeting
• Experience working collaboratively across teams on alignment and being the go-to for managers on complex projects or programs.
• Master in understanding martech and how the different tools, processes, and strategies influence each-other.
• Demonstrated experience designing an innovative marketing technology stack.
• Experience in building, managing and improving cross-functional processes.
• Proven experience with change management and organizational transformation.
• Experience in the aviation industry preferred but not require

About ForeFlight
ForeFlight produces the best-selling iPad and iPhone app for pilots flying personal and business aircraft, corporate flight departments, and aircraft operators. Customers include individual pilots worldwide, Fortune 500 corporate flight departments, state and federal agencies, leading operators, the military, and leading aircraft OEMs. We have been in the App Store since its grand opening in July, 2008 and are consistently ranked in the top 50 grossing iPad apps in the App Store.
We are known for our exceptional software user interface design and responsive, customer support. ForeFlight Mobile, our flagship application, was named Aviation Consumer's 2011 App of the Year and received Flying Magazine's Editors' Choice Award for 2011, 2012, and 2013.
Why you should join
At ForeFlight, we know you want a rewarding career. To do that, you need challenging projects, a good work environment, and awesome coworkers. We believe in our employees, and we empower them to make a direct impact on our products and services messaging. We strive to provide ForeFlighters and their loved ones with a world-class benefits experience, focused on supporting their physical, financial, and emotional wellbeing. Our benefits package includes but not limited to the following:

• Medical, dental, vision insurance with Employer paid health premiums
• Open PTO Policy
• 401(k) with up to 10% company matching and immediate vesting
• 10 Weeks Paid Maternity Leave
• 4 Weeks Paid Paternity Leave
• Flight Training Rewards
• Tuition Stipend