Senior Content Marketing Manager

Posted 8 Hours Ago
Be an Early Applicant
Austin, TX
Hybrid
7+ Years Experience
Big Data • Real Estate • Software
Realtor.com® is an open real estate marketplace built for everyone.
The Role
As the Senior Content Marketing Manager, you will drive marketing efforts for products like ListHub, create and update marketing content, develop email campaigns, track KPIs, and manage marketing spend. Collaboration with various departments and the ability to navigate corporate communication are essential for success.
Summary Generated by Built In

At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.

Building your career? Build it better at Realtor.com®. Join us and help change the world of real estate, one home at a time.

Are you a content expert? Are you looking to market products and offerings? If you want to expand your professional goals at Realtor.com®, this is the role for you. Join us as our newest Senior Content Marketing Manager and continue to Love Your Career at Realtor.com®

As the Senior Content Marketing Manager for Strategic Partnerships, you will work collaboratively to market our products and offerings to MLSs, brokers, agents, and publishers with the goal of driving growth and engagement with our Strategic Partnerships offerings, including ListHub.

This position is primarily B2B focused. This role requires strong cross-functional leadership and refined communication skills to work closely with various parts of the organization. This role will report to the Director of Strategic Partnerships, Operations.

What you’ll do:

  • Update and develop new marketing content and materials for our ListHub product, including revamping YouTube videos and presentations
  • Keep ListHub website up to date and iterate to improve site UX and SEO
  • Collaborate with Industry Relations, Sales, and Strategy & Operations to develop materials and messages that resonate with our customers and increase retention
  • Develop email campaigns and/or newsletters to keep our customers engaged and up-to-date on product changes or new offerings/content
  • Determine KPIs and success metrics for marketing campaigns; track results and report on findings
  • Document learnings and best practices to continue to scale marketing GTM practices
  • Manage the execution and tracking of marketing spend, reporting back on spend, and providing insights to forecast future budgetary needs
  • May include some travel to industry events, trade shows, and conferences

What you’ll bring:

  • 12+ years of experience, with 4+ in a B2B capacity in the real estate industry
  • Content and email marketing experience
  • Excellent cross-functional communication; demonstrated ability to navigate internal communication within a large, corporate environment
  • Demonstrated ability to execute successful projects from ideation to completion with minimal supervision in a fast-paced environment
  • Creative and independent thinker who can effectively solve problems and foresee opportunities to benefit the organization through marketing efforts
  • Strong time management, prioritization, and organizational skills, with attention to detail and ability to meet deadlines
  • Excellent oral, written, interpersonal communication skills and a high bar for accuracy and detail
  • Proficiency in Cordial, WordPress, and Google Workspace
  • Bachelor’s degree or equivalent

Nice to Haves

  • Experience with SalesForce, Tableau, Google Analytics, Amplitude
  • Experience in SEO

Do the best work of your life at Realtor.com®

Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.

Top Skills

Cordial
Google Workspace
Wordpress

What the Team is Saying

Meek
Joyce
O'Shea
Gus
Tricia
The Company
Austin, TX
1,900 Employees
Hybrid Workplace
Year Founded: 1995

What We Do

We pioneered the world of digital real estate more than 25 years ago. Today, through our website and mobile apps, we are a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, we are a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world.

Why Work With Us

The way home begins with you. With a diverse team of experts alongside you, you’ll help us reach new heights at the forefront of the digital real estate space. Bring your extensive knowledge and deep expertise and collaborate with other passionate visionaries to lead our industry and revolutionize the way people find home, in every form.

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Realtor.com Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
Austin, TX

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