Senior Content Marketing Manager, Strategic Partnerships

Posted 13 Hours Ago
Be an Early Applicant
Austin, TX
7+ Years Experience
Big Data • Real Estate • Software
Realtor.com® is an open real estate marketplace built for everyone.
The Role
The Senior Content Marketing Manager will lead B2B marketing efforts for Strategic Partnerships at Realtor.com, focusing on product engagement with MLSs, brokers, and agents. Responsibilities include developing marketing materials, improving website UX/SEO, managing email campaigns, setting KPIs, tracking results, and collaborating with cross-functional teams.
Summary Generated by Built In

At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.

Building your career? Build it better at Realtor.com®. Join us and help change the world of real estate, one home at a time.

Are you a content marketing expert? Are you eager to collaboratively market our products and offerings to real estate professionals? If you want to expand your professional goals at Realtor.com®, this is the role for you. Join us as our newest Senior Content Marketing Manager, Strategic Partnerships and continue to Love Your Career at Realtor.com®

Realtor.com®, a leading destination used by millions of consumers to discover and create their perfect home. We have the most comprehensive and accurate coverage of real estate listings, the most engaged users across all real estate online portals, and top-rated mobile applications at the cutting edge of the mobile revolution.

Our exciting vision is to transform the real estate industry by supporting people to ‘love where they live! We offer a startup-like fast-moving culture, coupled with the financial stability of a billion-dollar company. You will engage with some of the best and the brightest co-workers and leaders, learn and contribute, and have a great time. We work hard and play hard. We reward passion for innovation, creativity, and quality.

If you enjoy working in a fast-paced, dynamic, cutting-edge work environment and desire to make a significant contribution to the business and to our customers and consumers, then make the Move!

The Role

As the Sr. Content Marketing Manager for Strategic Partnerships, you will work collaboratively to market our products and offerings to MLSs, brokers, agents, and publishers with the goal of driving growth and engagement with our Strategic Partnerships offerings, including ListHub.

This position is primarily B2B focused. This role requires strong cross-functional leadership and refined communication skills to work closely with various parts of the organization. This role will report to the Director of Strategic Partnerships, Operations.

What you’ll do:

  • Update and develop new marketing content and materials for our ListHub product, including revamping YouTube videos and presentations
  • Keep ListHub website up to date and iterate to improve site UX and SEO
  • Collaborate with Industry Relations, Sales, and Strategy & Operations to develop materials and messages that resonate with our customers and increase retention
  • Develop email campaigns and/or newsletters to keep our customers engaged and up-to-date on product changes or new offerings/content
  • Determine KPIs and success metrics for marketing campaigns; track results and report on findings
  • Document learnings and best practices to continue to scale marketing GTM practices
  • Manage the execution and tracking of marketing spend, reporting back on spend, and providing insights to forecast future budgetary needs
  • May include some travel to industry events, trade shows, and conferences 

What you’ll bring:

The ideal candidate will have prior experience in the real estate industry, especially in content and email marketing for MLSs, brokers, or agents. The candidate will be proactive, take ownership of projects and is highly collaborative.

Desired Qualifications

  • 12+ years of experience, with 4+ in a B2B capacity in the real estate industry
  • Content and email marketing experience
  • Excellent cross-functional communication; demonstrated ability to navigate internal communication within a large, corporate environment
  • Demonstrated ability to execute successful projects from ideation to completion with minimal supervision in a fast-paced environment
  • Creative and independent thinker who can effectively solve problems and foresee opportunities to benefit the organization through marketing efforts
  • Strong time management, prioritization, and organizational skills, with attention to detail and ability to meet deadlines
  • Excellent oral, written, interpersonal communication skills and a high bar for accuracy and detail
  • Proficiency in Cordial, WordPress, and Google Workspace
  • Bachelor’s degree or equivalent

 Nice to Haves

  • Experience with SalesForce, Tableau, Google Analytics, Amplitude
  • Experience in SEO

Do the best work of your life at Realtor.com

Building your career? Build it better at Realtor.com®. Here, you’ll partner with a diverse team of experts as you use leading-edge tech to help people meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Do the best work of your life at Realtor.com®

Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.

What the Team is Saying

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The Company
Austin, TX
1,900 Employees
Hybrid Workplace
Year Founded: 1995

What We Do

We pioneered the world of digital real estate more than 25 years ago. Today, through our website and mobile apps, we are a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, we are a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world.

Why Work With Us

The way home begins with you. With a diverse team of experts alongside you, you’ll help us reach new heights at the forefront of the digital real estate space. Bring your extensive knowledge and deep expertise and collaborate with other passionate visionaries to lead our industry and revolutionize the way people find home, in every form.

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Realtor.com Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
Austin, TX

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