Senior Business System Analyst - Sales

About the Role:

NXP Semiconductors seeks a highly experienced and results-oriented Senior System Business Analyst to join our Sales Operations team to play a lead role in an exciting cutting-edge Salesforce project.  This role will be instrumental in optimizing our sales processes and maximize design win revenue by leveraging AI/ML technologies integrated with the Salesforce platform. The ideal candidate will have a deep understanding of the semiconductor industry, particularly Sales, Marketing, and/or Supply Chain operations, knowledge of AI/ML and GenAI, along with extensive experience in Salesforce Sales Cloud, project management, and user enablement.

Responsibilities:

• Perform project management tasks; communicate the current state of the project,  track the progress towards objectives and implement KPIs.
• Help manage the product backlog, prioritizing user stories and ensuring alignment with business objectives.
• Mentor fellow staff members and provide direction to drive project success.
• Collaborate with Sales, Marketing, IT, Salesforce, and data science teams to understand business needs and translate them into functional requirements.
• Implement Salesforce processes to recommend cross-sell products, next-product-to-buy, basket analysis, Sales guides, etc.
• Leverage AI and GenAI solutions such as Salesforce Einstein, Agentforce, AWS, and/or Microsoft copilot as applicable.
• Produce training materials and documentation for Salesforce users.
• Develop visualizations and reports.
• Analyze sales data to identify cross-selling opportunities, trends, and patterns.
• Stay up-to-date on industry best practices and emerging technologies related to AI, data analytics, and CRM.
• Create "as-is" and "to-be" process maps to visualize current and future state processes related to cross-selling.
• Translate business requirements into clear and concise user stories for the development team.
• Elicit, analyze, document, and prioritize business requirements related to customer data, sales processes, and reporting needs.
• Conduct user acceptance testing (UAT) to validate system functionality and ensure alignment with business requirements.
• Work closely with Salesforce developers and IT resources throughout the software development lifecycle, from sprint planning to testing and deployment.

Qualifications:

• Bachelor's degree or higher in Computer Science, Information Systems, Business Administration, or a related business field.
• 8+ years of experience2 as a System Business Analyst, with a proven track record of successfully delivering complex IT projects.
• Understanding of AI/ML and GenAI solutions and how they can be applied to improve cross-selling, such as product recommendation engines or predictive analytics.
• Good understanding of the semiconductor design win sales cycle, semiconductor products, and customers' roles in the value chain.
• Experience working on projects related to cross-selling or upselling strategies, and recommendation engines, preferably within a CRM environment.
• Proven ability to elicit and document complex business requirements.
• Deep knowledge of Salesforce Sales or Service Cloud and implementations to track cross-sell opportunities effectively. 
• Deep understanding of data analysis techniques and tools (e.g., SQL, Excel, data visualization tools).
• Experience with Agile methodologies is a plus.
• Salesforce or AI/GenAI certification is highly desirable.
• Programming skills are a strong plus.

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