SEM Senior Manager - Nike

Posted 12 Hours Ago
Be an Early Applicant
3 Locations
Senior level
Agency • Digital Media • Marketing Tech • Consulting
The Role
The SEM Senior Manager will lead execution and optimization of search marketing programs, manage a team of SEM professionals, coach junior members, and define strategies aligned with client goals for various digital marketing efforts at PMG.
Summary Generated by Built In

We are PMG
Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

We're seeking innovative problem solvers to join our Nike Paid Search Marketing (SEM) team in which you can own the SEM strategy and implement the strategy for our client while continuing to innovate and forge a path within the SEM channel. We are looking for agile individuals who have a passion for SEM and are looking for engaging challenges that will help shape the search landscape for our clients and the industry. Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless at PMG.
Our team thinks about search marketing with a unique lens, finding new ways to solve old problems and embracing new opportunities--while creating an environment where everyone has opportunities to thrive as professionals and people.

Responsibilities

  • Lead tactical execution and optimization of Search programs, and be responsible for optimizing, implementing, and analyzing marketing activities
  • Coach junior team members on how to perform daily account management on Google Ads, Bing and other search platforms for a variety of clients
  • Lead creative and messaging strategies that adhere with Google best practices and client goals
  • Define strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
  • Monitor and evaluate search results and search performance and provide cross channel recommendations to maximize revenue and investment for clients
  • Motivate & mentor junior teammates, serving as a search leader across PMG - Drives adoption of PMG's proprietary technology platform Alli within account, and provides product recommendations that can be leveraged across PMG
  • Provides PMG wide search training & helps to lead departmental initiatives - Integrates highly technical solutions to create custom solutions for clients to drive business results
  • Manages a team of SEM professionals and deploys resources to maximize individual potential & client impact.
  • Evaluates resource needs across paid search needs and identifies opportunities to maximize impact"

Skills & Experience

  • 6+ years of related work experience
  • 2+ years of direct supervisory experience
  • Bachelor’s Degree or equivalent work experience
  • Strong interpersonal and training skills
  • High level of emotional intelligence
  • Ability to provide thought leadership within the search landscape
  • Strong verbal and written communication skills
  • Strong team player
  • Strong analytical skills with proficiency in Microsoft Excel or SQL
  • Self-motivated and likes to learn new tools and technology

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Top Skills

Bing
Google Ads
Excel
SQL
The Company
Austin, TX
0 Employees
On-site Workplace
Year Founded: 2010

What We Do

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald’s, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Ranked by Deloitte, Inc., Entrepreneur, and Adweek as one of the fastest-growing companies in the nation, PMG has grown because of its commitment to continuous improvement, business integrity, cultivating dynamic relationships, and putting people first. The company has been named Adweek's Breakthrough Media Agency of the Year, 2X MediaPost's Independent Agency of the Year, 7X Ad Age Best Places to Work, Fortune Best Workplaces for Women, Great Place to Work's Best Workplaces for Parents, and one of Fast Company's Best Workplaces for Innovators.

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