We are PMG
Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.
Who You Will Be Working With
At PMG, our Paid Search Marketing (SEM) team is a group of strategic thinkers and passionate problem-solvers dedicated to creating impactful search campaigns. We work with some of the world’s most innovative brands, combining creativity, data, and technology to develop marketing strategies that drive measurable success.
Our team thrives on collaboration, curiosity, and growth. We’re constantly exploring new ways to approach search marketing, solving challenges, and seizing opportunities to elevate our clients’ performance. As an SEM Director, you’ll lead a talented team, oversee a portfolio of clients, and play a pivotal role in shaping the future of paid search at PMG.
What You Will Do
- Oversee a portfolio of clients, managing multiple complex paid search programs and ensuring client satisfaction with SEM performance and support.
- Develop and execute holistic search strategies, integrating paid search with audience and cross-channel initiatives to deliver cohesive, impactful campaigns.
- Lead process improvements across testing, measurement studies, audience targeting, audits, QA, and account excellence strategies.
- Collaborate with internal and external stakeholders, ensuring integration with PMG teams and delivering seamless, full-funnel marketing strategies for clients.
- Guide media performance and strategy, creating tailored plans, performance roadmaps, and strategic solutions that align with client goals.
- Determine optimal media mix, leveraging paid search providers to maximize reach, impact, and ROI.
- Work with analytics and technical teams to develop tools that optimize media and predict outcomes, driving innovation and efficiency.
- Partner with creative teams, ensuring synergy between ad development and media strategies for cohesive campaign execution.
- Provide forward-thinking insights, delivering campaign projections and analyses with a focus on future opportunities.
- Monitor emerging trends in the SEM industry, building relationships with media and technology vendors to stay ahead of the curve.
- Manage a team of SEM professionals, mentoring, training, and fostering their professional growth while ensuring alignment with PMG’s standards of excellence.
- Maximize adoption of PMG’s proprietary platform, Alli, driving innovation across your portfolio and collaborating with internal teams to develop new solutions.
What You Will Bring
- 10+ years of experience in paid search, with a bachelor’s degree or equivalent experience.
- 4+ years of leadership experience, with demonstrated success in managing, mentoring, and developing high-performing teams.
- Expertise in overseeing large-scale paid search campaigns across platforms such as Google Ads, Microsoft Ads, and Bing Ads to deliver impactful results.
- Advanced knowledge of cross-channel integration, including audience targeting, full-funnel marketing, and cohesive campaign execution.
- Experience implementing process improvements, such as testing frameworks, audits, QA, and measurement studies to enhance campaign efficiency.
- Strong ability to analyze performance metrics, create future-focused projections, and deliver actionable recommendations that align with client goals.
- Proficiency in tools like Microsoft Excel and Google Analytics for reporting and strategic decision-making.
- Proven problem-solving skills to address complex challenges with tailored, innovative solutions.
- Strong communication and collaboration skills to align SEM efforts with broader marketing initiatives and ensure seamless cross-functional execution.
- Proven ability to build and nurture strategic relationships with media vendors, technology providers, and internal stakeholders.
- A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.
What We Offer
- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement Plans: Plan for your future with our competitive 401(k) matching program.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
What Sets Us Apart
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Top Skills
What We Do
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald’s, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
Ranked by Deloitte, Inc., Entrepreneur, and Adweek as one of the fastest-growing companies in the nation, PMG has grown because of its commitment to continuous improvement, business integrity, cultivating dynamic relationships, and putting people first. The company has been named Adweek's Breakthrough Media Agency of the Year, 2X MediaPost's Independent Agency of the Year, 7X Ad Age Best Places to Work, Fortune Best Workplaces for Women, Great Place to Work's Best Workplaces for Parents, and one of Fast Company's Best Workplaces for Innovators.
