Product Marketing Lead

Our mission is to drive adoption and understanding in the future financial systems. 

Gauntlet is the premier curator of DeFi. Our models and math secure over $46 billion in digital assets. We measure, monitor, and tailor risk for over $775 million in managed vault strategies. Gauntlet serves the most prolific, impactful onchain spot trading, borrowing, lending, and derivatives protocols in crypto.

Our quantitative risk management helps solve the most novel challenges in crypto. We are among the most-cited institutions– including academia, in DeFi by peer-reviewed research. Gauntlet has led the space since 2018. We’ve raised over $45 million in capital from investors including Ribbit Capital, Coinbase Ventures, Paradigm, Polychain, and more.  

Gauntlet is seeking a Product Marketing Lead for our vaults and curated strategies. We want an active trader, yield farmer, and overall crypto native degen. You will own the marketing strategy and execution for vault products on Morpho, Aera, Drift Protocol, dYdX, Symbiotic, and others. We want someone highly collaborative who works alongside content, product, BD, and other teams to plan the GTM via inbound marketing, develop vault strategy messaging for target users, and execute experiments across marketing channels to drive TVL growth, retention, and client success. You bring a growth marketing toolkit to the table, which includes optimizing content and social marketing for conversion, measuring experiment performance, and iterating fast. 

You are familiar with various DeFi yield opportunities across EVM, Solana, and other ecosystems. You follow market narratives and metas and you’re terminally online on CT, Farcaster, and governance forums. You understand how risk-adjusted returns impact vault strategies and how to market these products to various target client profiles. This may include institutions, allocators of different sizes, and sophisticated on-chain consumers. You’ve led marketing for a DeFi protocol or exchange. You’re experienced in ecosystem and community co-marketing, B2B SaaS sales cycles, and attribution. 

The role reports to the Head of Marketing.

Gauntlet is hiring two PMM Leads: one for Vaults and Curated Strategies (focused on TVL growth) and another role for Protocols and Ecosystems (focused on customer success and retention for our risk advisory practice). Please indicate if you have a preference on the application and during the interview process.

Responsibilities

• Own the go-to-market strategy from launch through growth and beyond for our vault products
• Collaborate with content, BD, product, and other teams to plan and execute marketing campaigns that distinguish our vaults 
• Conduct and iterate on marketing campaign experiments that drive TVL growth, new users, and retention
• Grow our brand reputation for translating risk management into tuned, curated vault strategies for institutions, allocators with size, and sophisticated on-chain consumers
• Work with our clients and partners to highlight our risk management, curation, and vault strategies through unique and collaborative co-marketing
• Conduct and quickly iterate on marketing experiments to drive KPIs including attributable TVL growth, new users, and retention.
• We will use our products to grow our community, including social followings, newsletter subscriptions, and organic/earned word-of-mouth media.
• Inform our product development lifecycle by learning about the needs our depositors and clients have– and translating them into new product features 
• Leverage on-chain data (Dune, wallet segmentation) and traditional data sources (Google Analytics, Mixpanel, X, SEO, etc.) to develop insights on our user base, client profiles, and campaign performance
• Assist BD in driving the pipeline by creating and updating sales collateral, measuring usage and conversion, and driving marketing-qualified leads
• Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals
• Convert internal discussion and debate into external content thoughtfully and with discretion– collaborate with legal and other teams to ensure important messages are communicated clearly and cleanly
• Deepen the bench by giving opportunities for our client-facing team leaders to grow their social followings and brands on behalf of Gauntlet

Qualifications

• 5-7 years of relevant experience in growth marketing, product marketing, content, or community 
• You’ve worked in crypto: at a protocol, exchange, or DAO
• You are terminally online, obsessed with CT and other crypto-native social channels: posting and engaging multiple times a day
• High-agency: you’re marketing an eclectic mix of complex vault products– you know finding the right marketing strategy is a function of using the products, asking questions of your internal and external partners, and executing on ideas that 10x our marketing impact on the business
• Track record of success: you can speak to successful marketing campaigns you’ve lead, what worked and what didn’t, how you experimented, measured, and improved tactics
• Concise, compelling storytellerDeep respect and knowledge of operational security best practices for marketers
• You understand DeFi and crypto culture as a member and participant

Bonus Points

• Basic data analysis skills a plus
• Several moonshot ideas to drive Gauntlet forward
• DeFi memelord
• Regular trader/yield farmer

Benefits and Perks

• Remote first - work from anywhere in the US & CAN!
• Competitive packages with the added opportunity for incentive-based compensation
• Regular in-person company retreats and cross-country "office visit" perk
• 100% paid medical, dental and vision premiums for employees
• Laptop provided
• $1,500 WFH stipend upon joining
• $100 per month reimbursement for fitness-related expenses
• Monthly reimbursement for home internet, phone, and cellular data
• Unlimited vacation policy
• 100% paid parental leave of 12 weeks
• Fertility benefits

Please note at this time our hiring is reserved for potential employees who are able to work within the contiguous United States and Canada. Should you need alternative accommodations, please note that in your application.

The national pay range for this role is $130,000 - $175,000 plus additional On Target Earnings potential by level and equity in the company. Our salary ranges are based on paying competitively for a company of our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.  

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