Paid Social Senior Manager

Posted 2 Days Ago
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3 Locations
Senior level
Agency • Digital Media • Marketing Tech • Consulting
The Role
The Paid Social Senior Manager at PMG will lead the execution and optimization of paid social strategies and marketing activities. Responsibilities include managing a team, developing creative messaging, monitoring client performance, and integrating custom technical solutions for client business results, while serving as a key contact for platform representatives.
Summary Generated by Built In

We are PMG
Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

The Social team at PMG serves as equal parts social strategists and paid media planners and buyers, that specialize in a dynamic, expanding market. Social collaborates daily with PMG’s media, strategy, creative and technology teams to deliver full-funnel marketing strategies, support integrated planning, and optimize our clients’ digital performance. We are a cohesive team and work together daily to exceed expectations for our client brands and provide superior results through innovation and a commitment to excellence. Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless and PMG.

We are looking for a Paid Social Senior Manager to join our team to drive the success of paid social strategy, innovation, and performance for our client brands. You will be a leading voice for C-Suite relationships and provide key social media subject matter expertise and thought leadership to drive innovation with our clients and platform partners. As a Paid Social Senior Manager, you will manage the full team of direct reports and nurture their technical acumen as well as develop their careers and soft skills. 

Responsibilities

  • Lead tactical execution and optimization of Social programs, and be responsible for optimizing, implementing, and analyzing marketing activities

  • Lead creative and messaging strategies that adhere with platform best practices and client goals

  • Define strategies for campaign structuring, targeting, and other facets of paid social in accordance with client goals

  • Monitor and evaluate client results and social performance and provide cross channel recommendations to maximize revenue and investment for clients

  • Manages a team of Social professionals and deploys resources to maximize individual potential & client impact.

  • Coach junior team members on how to perform daily account management on Meta, TikTok, Snap, Pinterest and other Social platforms for retail clients

  • Drives adoption of PMG's proprietary technology platform Alli within account, and provides product recommendations that can be leveraged across PMG

  • Integrates highly technical solutions to create custom solutions for clients to drive business results

  • Evaluates resource needs across Social needs and identifies opportunities to maximize impact

  • Serve as the key point of contact platform representatives leading innovation, testing and learning roadmaps and measurement plans

Skills & Experience

  • You have 6+ years of progressive experience working in digital media and paid social where you were responsible for social media strategy, planning and buying; maintaining multi-million-dollar client budgets; driving implementation and execution; and leading reporting and optimization. 

  • You have 3+ years of management experience in digital with responsibility for people leadership, training, and career coaching for technical and soft skills. 

  • You can use Excel and other data analysis tools (SQL is preferred, but not required) for ongoing and ad hoc data reporting, and are able to present data stories and insights for other PMG teams, client representatives, and our platform partners for continuous improvement.

  • You love to work in team environments where constant collaboration and communication are the norm.

  • You are passionate about service, learning and growth - the social media landscape evolves constantly, and you'll need to be forward-thinking to keep the brands we support top of mind for consumers.

  • You have experience leading client relationships and communicating with client executives.

  • You have experience working in collaboration with social influencer teams, building out cohesive paid social and influencer strategies 

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Top Skills

SQL
The Company
Austin, TX
0 Employees
On-site Workplace
Year Founded: 2010

What We Do

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald’s, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Ranked by Deloitte, Inc., Entrepreneur, and Adweek as one of the fastest-growing companies in the nation, PMG has grown because of its commitment to continuous improvement, business integrity, cultivating dynamic relationships, and putting people first. The company has been named Adweek's Breakthrough Media Agency of the Year, 2X MediaPost's Independent Agency of the Year, 7X Ad Age Best Places to Work, Fortune Best Workplaces for Women, Great Place to Work's Best Workplaces for Parents, and one of Fast Company's Best Workplaces for Innovators.

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