Director, Product Marketing

At Brightspot®, we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward. Our world-class delivery team has decades of collective experience supporting digital transformation efforts for some of the world’s most well-known companies – from eCommerce brands and media organizations to corporate businesses. Brightspot prides itself on being a leading content management system built to grow and adapt to any business.

Brightspot is seeking a highly motivated and experienced Director of Product Marketing to lead and execute the product marketing strategy for our content management system. The Director of Product Marketing will be a key member of the marketing team and will play a crucial role in the successful pricing, positioning, packaging, promotion, and adoption of the Brightspot platform in the market.

If you're a strategic thinker with a passion for technology, an understanding of the digital experience landscape, and a track record of successful product marketing, we'd love to hear from you. Join us at Brightspot and be part of a dynamic team that's shaping the future of digital experiences. 

Responsibilities

• Product Positioning and Messaging:
• Develop and maintain a deep understanding of Brightspot's CMS solutions and their unique value propositions.
• Craft clear, compelling product positioning and messaging that resonate with target audiences, including customers, prospects, and partners.
• Go-to-Market Strategy: 
• Refine ICP and market segments to support a successful go-to-market
• Lead the development of go-to-market strategies for new product launches and major feature updates.
• Collaborate with cross-functional teams to ensure the successful execution of go-to-market plans.
• Pricing & Packaging:
• Conduct pricing analysis to ensure Brightspot is priced appropriately in market.
• Work cross-functionally to define packages that align with key segments and use cases.
• Market Research:
• Stay informed about industry trends, competitive landscape, and customer needs to inform product development and marketing strategies.
• Conduct market research to identify customer pain points, challenges, and opportunities to refine the go-to-market approach.
• Sales Enablement:
• Collaborate with the sales team to develop and deliver effective sales training materials, presentations, and tools.
• Ensure sales representatives have the knowledge and resources needed to sell Brightspot's products effectively.
• Product Launches:
• Plan and execute product launch campaigns, including coordinating product demos, webinars, and events.
• Measure and analyze the success of product launches, making data-driven adjustments as needed.
• Analytics and Reporting:
• Use data and analytics to measure the impact of product marketing efforts and make data-driven decisions to optimize strategies.

Qualifications

• 8+ years of experience in product marketing, preferably in the technology or software industry.
• Strong leadership skills with the ability to manage a team and cross-functional collaborations.
• Exceptional written and verbal communication skills.
• A deep understanding of digital experience platforms, content management systems, and related technologies.
• Analytical mindset with the ability to use data and metrics to drive decision-making.
• Demonstrated success in product launches and go-to-market strategies.
• Creative thinking and the ability to craft compelling product stories.
• Familiarity with content creation, marketing automation, and sales enablement tools is a plus.

Compensation & Benefits

• The starting salary range for this role is $175,000 with 10% annual bonus potential.
• Benefits include health, dental and vision insurance, 3-weeks paid vacation, paid sick leave, paid company holidays, Safe Harbor 401(k) with employer matching, continuing education stipend, fitness incentive, and 3-week paid sabbatical after your 5-year anniversary.

At Brightspot®, we value diversity and strive to create an inclusive environment where all employees can thrive. We are an equal opportunity employer and welcome applicants from all backgrounds and experiences.

Visit www.brightspot.com and follow us on Twitter @TeamBrightspot to learn more about our story and solutions!