The Freelance Marketing Copywriter will create persuasive content for various platforms, collaborate with teams, and refine content strategy for educators and administrators.
Overview:
We are seeking a Freelance Marketing Copywriter to craft compelling, high-converting content that resonates with educators and administrators. As a key contributor to our marketing efforts, you will write persuasive copy for various channels, helping drive brand awareness, lead generation, and engagement. If you’re a skilled storyteller with a passion for education and a knack for writing engaging, conversion-focused content, we’d love to hear from you!
- Write persuasive and engaging copy for blog posts, whitepapers, case studies, social media, email campaigns, and landing pages.
- Develop clear, compelling messaging that supports brand storytelling and marketing objectives.
- Collaborate with the Growth Team to craft copy that aligns with conversion goals and sales strategies.
- Create attention-grabbing headlines, CTAs, and copy variations for A/B testing.
- Work cross-functionally with Sales and the Engagement management teams to ensure consistency in messaging and tone.
- Stay up to date on education trends, market research, and competitor positioning to refine content strategy.
- Edit and refine content to ensure clarity, grammar accuracy, and brand consistency.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- 4+ years of experience in marketing copywriting, preferably in B2B and EdTech sectors.
- Strong knowledge of the education industry and the ability to tailor content for educators and administrators.
- Exceptional writing, editing, and storytelling skills with a focus on clarity and persuasion.
- Experience with SEO best practices, keyword research, and writing for digital platforms.
- Ability to work independently and manage multiple projects in a deadline-driven environment.
- Passion for education and a commitment to making a positive impact through storytelling.
Benefits
- This is a fully remote position; you can work from anywhere in the United States.
- Flexible hours based on project needs, with an average expected commitment of 30-40 hours per week
- The initial contract term will have the potential to extend based on performance and organizational needs.
- Compensation will be hourly, aligned with experience and scope of work.
Top Skills
Content Strategy
Education Trends
Market Research
Seo Best Practices
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