Marketing Analyst, Senior

Marketing Analyst, Senior

North - Remote

Let’s go North, together. 

Join our mission to build the largest suite of credit card processing and merchant services. It’s one simple payment platform backed by the most diverse payment companies. From credit card processing to back-office management, North points the way to smarter, faster, and just plain better payment solutions.

This is an ideal opportunity for an analytical and strategic marketer that has worked with data to inform digital marketing strategies and target the right content to the right audience.

What you'll do:

• Ensure Marketing efforts are tracked from beginning to end, including lead through activation.
• Use tools such as Google Analytics and Heap to generate reports demonstrating user behavior across websites and mobile applications.
• Measure responses to changes in programs using Google Analytics and other tools. Create analysis reports, KPIs and dashboards that communicate the overall digital strategy, performance and its impact on the company’s business objectives.
• Collaborate with the Data Science team to generate reports in Sigma Analytics and Salesforce showing financial performance of marketing campaigns, such as customer acquisition cost, pay back period, and cost per activation.
• Work to ensure all ads and landing pages are properly tracked with UTMs, Google Tags, Salesforce campaigns, phone numbers, etc..
• Maintain the Google Analytics and Heap Analytics accounts.
• Continuous testing of landing pages to ensure proper campaign tracking is in place.
• Troubleshoot campaign tracking / data quality issues.
• Build out persona reporting based on our current customer list.
• Assist in conducting competitive research as needed.

What we need from you:

• Bachelor’s degree in Data Science, Marketing, Statistics, or Business.
• Minimum three (3) years of digital marketing experience.
• Minimum five (5) years of data segmentation experience
• Ability to structure and present data in an organized fashion.
• Proficiency in Excel or Google Sheets.
• Proficiency in Google Analytics and Google Data Studio.
• Experience creating reports in Salesforce.
• Strong understanding of UTM tracking.

How to stand out:

• Experience with HubSpot preferred.

License and Certification Requirements:

• Google Analytics Certification required.

Travel Requirements: <5%

Salary Range: $55,000-$90,000

Pay within this range varies by work location and on job-related knowledge, skills, and experience. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.

Please note: North is a US based company and no sponsorship is available for this position at this time.

What we offer: 

We offer a comprehensive benefits package that enables our teams to live a life well lived, both personally and professionally. Some of our perks include:

• Medical, Dental, & Vision Coverage

• Flexible Paid Time Off

• 401(k) + Match

• Mental Health Support & Well-Being Program

• Paid Maternity & Paternity Leave

• Education Assistance

• Company-funded Lifestyle Spending Account