Lifecycle Marketing Manager

About Us:

Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world’s largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online retail. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day. 

Why work at Pacvue? 

• Be on the cutting edge - Pacvue is transforming the way brands and sellers win online.  Our product uses machine learning, artificial intelligence, and data to make intelligent decisions and recommendations. 
• Have fun – we have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed. 
• Learn – from the best!  Our team is full of talented people who want to help you learn, grow – providing you with mentorship, the industry’s best practices and thought leadership.  
• Grow fast – the eCommerce industry has grown fast in the past 2-3 years. Pacvue has grown even faster than most high-tech companies in the market. 

About the role:

We are seeking an experienced, results-driven Lifecycle Marketing Manager to own Pacvue’s lifecycle marketing strategy and support content development to drive engagement, pipeline growth, and customer retention. This role will sit on the Revenue Marketing team, focusing on creating and executing lifecycle marketing campaigns that target enterprise brands and agencies. You will collaborate closely with product marketing, demand generation, and content teams to develop high-impact email campaigns, optimize performance, and drive measurable business outcomes. 

 Responsibilities:

• Develop, manage and coordinate lifecycle marketing campaigns across the enterprise customer journey, from acquisition to retention, to drive marketing qualified leads and influenced opportunities.  
• Strategize and build customer journey stages and create initiatives for each stage, including acquisition, conversion, retention, and winback. 
• Partner with demand generation and sales teams to align email campaigns with ABM and paid media and content strategies, ensuring high engagement and conversion. 
• Manage email marketing calendar and cadence, collaborating with internal stakeholders to apply best practices and define success metrics. 
• Develop and collaborate with the content team to create high-value, relevant content that resonates with leads at different stages in the funnel (blog posts, guides, case studies, testimonials, etc.) to improve lead conversion rates and customer acquisition costs. 
• Establish best practices for lifecycle programs and drive consistency across all external communications. 
• Continuously analyze campaign performance, conduct A/B testing, and optimize engagement metrics (open rates, CTRs, pipeline contribution). 
• Own campaign reporting and analytics, sharing key learnings and insights with leadership to refine lifecycle strategies. 

Skills & Qualifications:

• 5+ years of experience in email marketing, lifecycle marketing, or CRM marketing at a B2B enterprise SaaS organization. 
• Proven track record of designing and executing lead nurturing programs that effectively move prospects through the funnel and drive measurable results. 
• Experience leveraging audience segmentation, personalization, and behavioral triggers to drive engagement. 
• Strong expertise in marketing automation platforms (HubSpot) and CRM systems (Salesforce). 
• Proven ability to write compelling email copy and collaborate on content development. 
• Excellent project management skills, with a track record of successfully executing multiple campaigns simultaneously. 

Benefits:

• Unlimited Paid Time Off 
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave