There’s nothing like a great night’s sleep—the cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff.
But here’s the thing: while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it’s stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest.
That’s where we come in. At Hatch, we’re on a mission to help people build better sleep habits—so they can feel more focused, energized, and present in their lives. We’ve designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people unwind nightly, sleep deeply, and wake gently. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore, taking over nightstands (and TikTok) worldwide.
The Opportunity
As the content strategist for our Kids product, you will bring your creative energy & customer obsession to help parents build healthy sleep habits with their babies and kids. This person must be based in the United States or Canada. Hatch is primarily based out of California, so this role must be available during PST/PDT working hours.
What You’ll do:
- Develop content frameworks and voice guidelines that help uplevel our brand and experience for our customers.
- Partner with design, product and engineering to design seamless personalized experiences across our mobile app, physical devices, and web experience.
- Develop a deep understanding of existing pain points and opportunities our customers face through our user research and data analysis that informs your strategy of content development
- Work cross-functionally with PMs, designers, engineers, product marketers, and our audio content team to innovate and improve how our customers experience our products.
- Have a big impact on a growing, evolving people-centered startup that truly helps people sleep better.
Within 3 Months:
- Collaborate closely with product, design and marketing teams to build and refine existing content frameworks and ensure alignment with brand tone and strategy.
- Take ownership of content strategy for small-scale updates and large-scale product launches, ensuring a seamless user experience.
- Dive into conceptualizing and crafting customer-focused content for app, and some web and email touchpoints.
- Break away from generic, technical language to develop clear, engaging, and culturally relevant UX copy that resonates with our parent customer.
Within 6 Months:
- Become a trusted partner across cross-functional teams, providing strategic content leadership while enhancing visibility of UX content's impact.
- Fully integrate into our content guidelines, driving innovation and evolution in tone and style while keeping the user journey top of mind.
- Act as a proactive thought leader, identifying opportunities for culturally relevant, user-first content and initiating impactful projects without waiting for a formal brief.
After 1 Year:
- Lead the evolution of the brand voice across digital touchpoints, actively influencing product design and content strategy.
- Drive end-to-end customer journeys.
- Champion content-led design principles.
Who You Are:
- You are a master writer, someone who can distill insights and opportunities into inspiring and clear strategic words for product and design teams.
- You obsess the art and science of what it takes to break through the noise and connect with customers through content
- You value collaboration and believe in the power of collective achievement, prioritizing team success over individual recognition.
- You have a talent for recognizing the potential in early ideas and the ability to nurture, guide, and elevate them into exceptional written journeys.
- You are a natural storyteller, passionate about forging meaningful emotional connections with customers through bold, innovative storytelling and journeys.
- You are adaptable and willing to flex your skills across surfaces.
What You’ll Bring:
- 7–9 years of experience in content strategy, UX writing, or a related field within an agency or in-house team.
- Proven track record of working on end-to-end product campaigns, with a particular strength in creating engaging, user-friendly content for digital platforms.
- Expertise in crafting clear, concise, and engaging content tailored to user needs and business objectives.
- This role is perfect for a content strategist who thrives at the intersection of brand storytelling and user experience, with a passion for creating intuitive, human-centered content.
💛 We’re a certified Great Place to Work! 93% of our employees say Hatch is a great place to work.
💡 You’ll work with an amazing leadership team that truly values employees and leads with our company values every day.
🌙 We help people sleep better! Our products make a meaningful impact on people’s lives.
🎉 Our team is collaborative, fun, and full of brilliant minds.
🚀 We’re backed by world-class investors and growing fast!
🏡 We support flexibility with a remote-friendly work environment.
The Perks & Benefits That Matter
✨ 100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)
💰 Meaningful equity—you’re an owner here
📈 401(k) match (no vesting schedule!)
👶 16 weeks of fully paid parental leave
💆 16 free therapy sessions (for you + one other adult in your life)
💜 Financial support for family planning
🏡 Remote office + monthly internet reimbursement
🛍️ Friends & family discounts on Hatch products
🎟️ Exclusive discounts on travel, entertainment, and top retail brands
💫 And so many more spontaneous perks!
About Hatch
Designed by experts and loved by parents, our Rest family—including Rest, Rest+, and Rest Go—helps little ones (and their grown-ups) build healthy sleep routines. For adults, Hatch Restore is a fully customizable smart sleep clock and sunrise alarm designed to help you unwind nightly, sleep deeply, and wake gently.
Founded in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss and featured on Shark Tank, Hatch is headquartered in Menlo Park, California.
We are an equal opportunity employer and are committed to building a diverse and inclusive team. We welcome applicants of all backgrounds, experiences, and perspectives.
Ready to Help the World Sleep Better?
We’d love to hear from you! Apply now and join us in making great sleep a reality for all.
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