Field Marketing Manager

As our dedicated Field Marketing Manager, you will lead Seso’s field marketing program, overseeing the vision, strategy, and execution of event-related initiatives. This strategic role is essential to enabling Sales and Marketing teams to operate with greater efficiency, impact, and scale, while driving measurable pipeline growth and brand amplification through events. Reporting to the Head of Product Marketing and collaborating closely with Sales and Customer Success teams, this position is remote but requires travel up to 50% of the time.

Responsibilities:

Event Strategy & Planning

• Partner with Marketing, Sales, and Customer Success teams to define event objectives, target audiences, and key messaging
• Develop and manage a comprehensive annual field marketing calendar, balancing hosted, sponsored, and attended events
• Research and recommend high-value event opportunities aligned with Seso’s target personas and industries
• Create innovative strategies to elevate Seso’s brand presence, including booth design, activations, ancillary events, and giveaways

Event Execution

• Oversee end-to-end logistics for trade shows, conferences, hosted events, and webinars, attending key events in person when needed
• Coordinate onsite staffing, booth setup, A/V requirements, collateral production, swag distribution, and lead capture strategies
• Liaise with vendors, venues, and partners to ensure flawless event execution
• Maintain a professional and impactful presence for Seso at all events, ensuring delivery of core messaging

Lead Generation & Pipeline Impact

• Collaborate with Sales to drive pre- and post-event outreach campaigns, maximizing attendance and follow-up effectiveness
• Track event ROI through metrics such as leads generated, opportunities influenced, and closed-won revenue
• Execute account-based marketing initiatives for key sales accounts, including personalized activities like lunch-and-learns, roundtables, sports outings, sales dinners, happy hours, and excursions to drive conversions

Customer Advisory Board (CAB)

• Identify and recruit influential customers to act as advocates and strategic partners for Seso
• Design a quarterly engagement program with virtual feedback events
• Plan and execute an annual, premium in-person summit for executive members to discuss industry challenges and provide feedback on Seso’s roadmap

About You: 

You are a highly organized, creative, and results-driven Field Marketing Manager with the following qualifications and attributes:

• Industry Experience: 4+ years of proven experience managing trade shows, tech conferences, and customer events, preferably in a B2B industry
• Technical Proficiency: Expertise in marketing and sales tools like HubSpot, Salesforce, Google Suite, and event platforms such as Eventbrite
• Project Management: Strong ability to manage multiple initiatives simultaneously with exceptional attention to detail
• Collaboration: Excellent communication skills and experience working cross-functionally with internal and external partners
• Creativity: A knack for crafting engaging and memorable event experiences
• Problem-Solving: Ability to handle last-minute challenges effectively, even under tight deadlines
• Personal Traits: High energy, empathy, and a strong sense of accountability

Salary range:
$90,000 - $125,000 per year

We carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job related skills and experience for accuracy. These considerations can cause your compensation to vary and will also be dependent on your location.