Director, Product Marketing (Casual)

Position Overview

As the Director, Product Marketing you will be responsible for driving marketing strategy & execution for Zynga’s Casual Games with a focus on Words with Friends, Harry Potter Puzzles & Spells, and new projects yet to be announced. Seated within the studio, you will play a key role in working with the development team to incorporate marketing into the product strategy and act as the voice of the product to key functions (Creative, UA, LCM, ASO, and Community).  

KEY ROLES & RESPONSIBILITIES

• Build strategic and tactical marketing plan from the ground up with specific channel strategies that align to the product roadmap including features and content at every stage of development (concept testing, playtest and release). 
• Develop and execute Marketing-led Campaigns with activations in Television, Podcasts, , Influencers, and Earned Media with a mix of internal teams and external agencies. 
• Drive Live Operations marketing to support the weekly and monthly engagement goals of the games, establishing a playbook around experimentation and best practices. 
• Collaborate closely with Product Leadership, Analytics and Finance on the business performance of the marketing. 
• Mentor and manage a team of direct reports with operational oversight of a larger cross functional team resourced to support the marketing. 

REQUIRED EXPERIENCE & SKILLS   

• 8-10 Years of hands-on Product Marketing experience with an emphasis on Casual Games in mobile.
• Traditional and Digital Media buying, inclusive of Television, Podcasts and Influencers. 
• Live operations marketing experience, supporting all aspects of product development inclusive of content, features, FTUE/RTUE.
• Extensive experience working with Performance Marketing UA teams including buying and creative groups, core KPIs and test/learn strategies.  

What We Offer You:

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site

The pay range for this position in  California at the start of employment is expected to be between $163,400 and $241,820 per year. 

However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.   Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits.  Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.